WATCH READ “SOCIAL MEDIA DOESN’T WORK FOR US! WE’VE TRIED IT!” How many times have I heard this from prospective clients? The reality is that if social media hasn’t worked for your business in the past, you’ve done it all wrong. First comes content, and not just any old kind of content, but content…
Read MoreREAD I really appreciate when you can take one part of your life and apply it to another to create positive momentum. Fitness and Business are those parallels to me. Of course, family is woven into everything, so putting it all together takes extreme focus – for me anyway. A quick story…my favorite boxing trainer…
Read MoreREAD Yo, so here’s the deal. I’ve now had more than enough clients ask this over the last 3-5 years, and have now put more data analysis into answering these types of questions, and thus feel more confident than ever in saying that yes, even small businesses need to invest in a FULL TIME social…
Read MoreLISTEN READ Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into customers. More than 65% of Web Traffic still comes in from Google Organic Search (Blogging and SEO). In this episode of my podcast, you hear real audio from…
Read MoreREAD I post in the LinkedIn news feed Every Day. And I post an article on LinkedIn Every Day. The two are different. Like everything we do at Data Driven Design, there is a MACRO and a MICRO. The MACRO is to have a presence in front of our target audience, CEOs, CMOs, Marketing Directors,…
Read MoreWATCH READ I was asked to lead a marketing audience segmentation talk at Vanderbilt University’s Owen Graduate School of Management. The goal for this group of students was to create an email marketing campaign to Alumni to get donations. Basic, right? But we need to think through what’s relevant to each audience group in…
Read MoreListen Read Is Keyword Ranking really as important as you think it is? This episode talks about why the actions and formula behind driving Keyword rankings are way more important to driving business than the Keyword rankings themselves. You have a business for a reason, let\u2019s focus on that! Thanks for reading, watching and listening,…
Read MoreWATCH READ I get it. You hear all the time that you have to be funny or engaging on social media. It’s extremely intimidating to think about how to be funny. And funny is freaking subjective as hell. You’re too busy running your company, build your team, drive revenue and track cash flow to worry…
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