READ When I was 19, I started an internship with the NBA Detroit Pistons. Man, I was driven. I knew – beyond a shadow of a doubt that’s what I wanted to do for the rest of my career. I’d work my way up from Media Relations Intern to Assistant, Manager, Director, VP and eventually…
Read MoreWATCH LISTEN READ She has this way of articulating what I’m trying to say much more eloquently and concisely than myself. 🙂 For those of you who have ever made it through a business meeting or phone call with me, that shouldn’t surprise you. And it makes sense, quite frankly, as she represents The…
Read MoreWATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…
Read MoreWATCH READ As marketers we TALK all the time about “putting ourselves in the audience’s shoes.” It’s extremely important to know who we’re talking to, of course, but recently I’ve started to realize how much more important it is to cut through the clutter and just flat out tell the audience the value proposition of…
Read MoreREAD Often seen as “the easiest job in the NFL” – the “clipboard holder.” Why would I say that the correct mindset is to think like a back-up quarterback? (It’s not because I’m from Michigan State and we typically have the most back-up quarterbacks in the NFL – see Drew Stanton, Cardinals, Brian Hoyer, Patriots…
Read MoreREAD A while back I set out on a mission to implement a content strategy. To me, it is simple – “start doing exactly what you’re advising your clients to do.” Time after time I’d hear myself tell our clients – “you need to research what types of content your target audience is connecting with,…
Read MoreREAD Sitting at my 8 year old son’s basketball game today, I realized I was having more fun than normal. I mean, I love every minute of watching he and his friends play, but up until today, they were 0-3 for the season, losing a few nail-biters, but playing well and improving each week. Now,…
Read MoreREAD I’ll never forget the feeling. The feeling of being so unimportant. So replaceable. So like nobody gave an eff about me. It was eye opening. For the first split second I hated it, my stomach dropped and I choked up. Walking out the same side door I had buzzed in the last seven years…
Read MoreLISTEN READ I’m fortunate enough to talk to all different kinds of business professionals on a daily basis, and the common theme is wanting to grow their businesses and make more money. As a business owner myself, trust me, I get it. And believe it or not, one particular reflection on my career helps me…
Read MoreWATCH READ Get ready folks, because my 2018 New Year’s Resolution is to blog every day. Yep, that’s right. 365 Paul Hickey blogs. My sincere hope is that each and every one of them provides some value for you in some way to improve your business. Kicking off 2018 is a subject I’m extremely passionate…
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