I was fortunate enough to attend VoiceCon in NYC, hosted by VaynerMedia.
The conference focused on Digital Audio, Podcasting, Alexa Skills, Google Home Actions and more.
Among the line-up of speakers were Justine Bloome (Chief Strategy Officer, VaynerMedia), Naomi Makofsky (Global Product Partnerships, Google Assistant, Google), Devin Nagy (Director, Technology and Emerging Platforms, Diageo), Mike Mignano (CEO, Anchor), Ryan MacInnis (Director of Marketing, Voysis) and Speakers: Avery Durnan (Vice President, Media Platforms, VaynerMedia), Susan Canavari (Chief Brand Officer, Chase), Gina Garrubbo (President and CEO, National Public Media), Ken Lagana (Head of Sales, Panoply).
I was able to ask a couple important questions related to advertising on podcasts, and securing your brand name within a Google Home or Alexa Skill.
The discussion on this episode features:
- Do you need to secure your brand name on an Alexa Skill or Google Home Action?
- What are the possibilities for digital advertising on podcasts?
- Can advertisers serve up unique ads on a per spot basis on a mix of podcasts targeted at a demographic and interest group vs. sponsoring an entire podcast?
- Can podcast publishers send different ads to different listeners based on their demographic and interest profile, like Facebook Ads?