Web Design and Development
How High School and College Students Should Make Money Now
WATCH READ 15 year old me was all about making money, but like most high schoolers, I didn’t want to get a part time job at a restaurant or retail store and make minimum wage, unless my friends all worked at the same spot and it became more of a hang out than a…
Read MoreDigital Marketing and Web Design For Brick and Mortar Retail
WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…
Read MoreHow to Generate Positive Google Reviews
WATCH READ People ask me all the time about Google Reviews. How do I generate positive customer reviews? Honestly, everyone is scared shitless of them, but they know they’re an important part of building out a strong digital presence. Well, there’s GREAT news for eCommerce merchants. If you don’t already have a Google Merchant Center…
Read MoreHow To Increase Your eCommerce Conversion Rate By 25%
WATCH READ When it comes to website design decisions and conversion metrics (how to turn web visitors into web customers,) I talk a lot about Bounce Rate and other engagement metrics, but that’s mainly because most websites on the internet are NOT eCommerce, believe it or not. Or, if they are eCommerce, they’re not…
Read MoreProfessional Services Web Design – What Works Best Based On Data
WATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending on…
Read MoreWordPress Tip: How To Move Your Blog Posts From One Site To Another
WATCH READ So, you’re a small business, or a one-person WordPress Blogger content machine with a WordPress Website and have several years of blog history in your old site, but you’re looking to redesign your WordPress site and need to automate your content transition from one site to another. Or, you’re a WordPress content manager…
Read MoreHow To Turn Off Verified Phone Calls In Google Adwords Express
WATCH READ So if you’ve seen or read any of my content on Google Adwords Express, you know my love affair for the low cost platform as it relates to generating leads for small businesses. Google Adwords Express is especially good at tracking verified phone calls. So if you’re looking to get people to book…
Read MoreHow To Install A Facebook Pixel In A Shopify Site
WATCH READ So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…
Read MoreWordPress Tip: How To Open A Menu Link In A New Tab
WATCH READ Attention Website Content Managers! You know who you are. You are responsible for making simple, basic changes to your companies website, but have a ton of other job responsibilities as well. I’m here to help with another WordPress Tip! If you’re looking for how to add something to your main menu navigation,…
Read MoreHow To Tell If People Are Watching Your Videos – Website Analytics Tips
WATCH READ I’ve had a lot of inquiries about how to host videos on websites, and while YouTube is a great platform, the one I’m the most bullish on is called Wistia. In this video, you can see a case study of exactly how we use Wistia to host videos on our clients websites, then…
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