READ “Hey Alexa, how’s my web traffic?” This will be a question we’re all asking by 2020. In January of 2018, TechCrunch reported 39 million Americans (16% of the population) have a Smart Speaker (Amazon Echo, Google Home, Apple HomePod, etc.) While data shows that 66% use the devices for entertainment like playing music, telling jokes,…

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READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…

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READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…

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WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…

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READ Last week, Instagram made changes to their API without letting Web Developers know, and it affected many third party apps that track analytics, follower growth, follow-backs and more. But it also affected basic websites that simply pull in Instagram feeds. Some WordPress Plug-ins, like Feed Them Social, still have the free version working, but…

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