WATCH READ Facebook isn’t “just Facebook” anymore my friends. And I don’t even watch the news, so I’m not sure what that statement means to you, but what it means to me is – Facebook is a FULL BLOWN digital analytics platform. You probably know of my obsession with Google Analytics – the amazing web…

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WATCH READ   Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…

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READ I’ve had several clients ask me over the last 10 years how to grow their web traffic and get more customers via their digital presence. While up until 2015, the answer was always Google Organic and Google Paid Search, the last 2-3 years the answer has been Social Media. In fact, the number one…

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WATCH   READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…

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WATCH   READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…

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WATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…

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