I post in the LinkedIn news feed Every Day. And I post an article on LinkedIn Every Day.
The two are different.
Like everything we do at Data Driven Design, there is a MACRO and a MICRO. The MACRO is to have a presence in front of our target audience, CEOs, CMOs, Marketing Directors, Marketing Managers and Small Business Owners. And now even college graduates and other industry talent.
The MICRO is to analyze what's working best in terms of content creation, headlines, imagery, video, posting techniques, hashtag usage, tagging other LinkedIn members, etc.
One clear data point that stands out is, if you're posting articles, you also need to post a version of your article as a regular post in the LinkedIn news feed. The News Feed automatically gives you about 20x visibility from just posting an article.
What you see above is pretty common. 223 views of the same content in the news feed, vs. about 5-10 after a few days as an article.
Now, it's super important to still post articles, because the SEO value of those will live on forever and give you a chance to have a presence for years to come as users search for keywords related to your content.
While we're talking LinkedIn, to increase visibility on both your posts and articles, tag your LinkedIn contacts in a first comment on your own post asking them for their take on your article.
Thanks for reading, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.