Social Media Marketing
How Much Time Should Your Small Business Be Spending On Social Media?
READ Yo, so here’s the deal. I’ve now had more than enough clients ask this over the last 3-5 years, and have now put more data analysis into answering these types of questions, and thus feel more confident than ever in saying that yes, even small businesses need to invest in a FULL TIME social…
Read MoreData Point: LinkedIn Posts Get More Visibility Than Articles
READ I post in the LinkedIn news feed Every Day. And I post an article on LinkedIn Every Day. The two are different. Like everything we do at Data Driven Design, there is a MACRO and a MICRO. The MACRO is to have a presence in front of our target audience, CEOs, CMOs, Marketing Directors,…
Read MoreCommon Facebook Issue: Why Can't I Post On My Facebook Phone App After I Set Up Facebook Business Manager
READ I know this one well. You’re a brand manager or marketing manager of a pretty solid size small enterprise company. You’re responsible for posting to your company’s Facebook account. More often than not, out of convenience, you’ve chosen to make posts to said business page from your mobile device in the regular Facebook app.…
Read MoreHey Alexa, "How's My Web Traffic?"
READ “Hey Alexa, how’s my web traffic?” This will be a question we’re all asking by 2020. In January of 2018, TechCrunch reported 39 million Americans (16% of the population) have a Smart Speaker (Amazon Echo, Google Home, Apple HomePod, etc.) While data shows that 66% use the devices for entertainment like playing music, telling jokes,…
Read MoreHow To Start A Podcast Today
READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…
Read MoreWhat You Need To Know About LinkedIn Campaign Manager: Part 1
READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…
Read MoreData Over Debate: Businesses NEED Both Facebook & LinkedIn for B2B Marketing
READ Guys, let’s stop wasting our time debating. Let’s just use the data, please. B2B digital marketing strategy needs both Facebook AND LinkedIn. There is no debate, the truth is in the data. Yes, we all agree that LinkedIn is the business platform and Facebook is the leisure platform. You’re hitting Sally CEO on Facebook…
Read MoreDigital Marketing and Analytics: Why Don't Clicks Match Sessions?
READ If you’ve bought any LinkedIn, Facebook or Google Adwords Ads over the last few years you may have noticed in your Google Analytics account that the number of Sessions your ads actually generate can be far less than the amount of “Clicks” your ads get on each platform. The first question is, why is…
Read MoreThe Ideal Small Business Digital Marketing Mix
WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreIs The Instagram Feed On Your Website Still Working?
READ Last week, Instagram made changes to their API without letting Web Developers know, and it affected many third party apps that track analytics, follower growth, follow-backs and more. But it also affected basic websites that simply pull in Instagram feeds. Some WordPress Plug-ins, like Feed Them Social, still have the free version working, but…
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