Google Analytics
How To Tell Where Your Website Visitors Live, What Devices They Use, And How They Use Your Website
WATCH READ Google Analytics can be used to find where your website visitors are located physically, what devices they use when they find your website, and what they actually do when they get to your website. When you have this information, you can also see the differences in website traffic, engagement rates and goal completions…
Read MoreWhy Google Analytics Is A Business Tool For Marketers And Business Owners
WATCH READ Most people think of Google Analytics as being for data geeks only. They could not be more wrong. Google Analytics is a business tool for marketers, period. In our Data Driven Academy Google Analytics 101 classes, I show marketers, small business owners and aspiring entrepreneurs how to get what they need out of…
Read MoreWhat Are Some Of The Top Insights You Can Gain From Google Analytics Data?
WATCH READ Marketers and Small Businesses owners have long feared Google Analytics. They’ve generally been smart enough to properly install the tracking code in their website (or at least have their website developer do it for them), but they’ve never really learned how to look for the data that gives them the insights to make…
Read MoreHow To Gain Biz Dev Insights Using Free Google Tools
WATCH READ Marketers, Biz Dev people and Business Owners eyes sometimes glaze over when we talk about data, but in this video we explain how free Google Tools like Google Optimize, Google Analytics, Google Search Console and Google My Business can put any small business in a position to optimize their digital presence and grow…
Read MoreSmall Business Website Workshop
WATCH READ Small Business Owners need all the help they can get, and they simply don’t have the budget to pay agencies to make basic website updates or do Local SEO. If you are a small business owner, start-up founder, entrepreneur, or even a marketer at a mid-size company with a small marketing department, this…
Read MoreHow To Set Up Funnel Visualizations In Google Analytics
On an earlier video I was asked to breakdown Google Analytics Funnel Visualization. Here goes. I hope this helps.
Read MoreGoogle Site Kit WordPress Plug-In Review – Data Driven Daily Tip 356
WATCH LISTEN READ I’m a big fan of time saving tips. The Google Site Kit WordPress Plug-in is a huge time saver. It’s purpose is to connect four main Google Digital Strategy Tools that we always use for ourselves and our clients: 1. Google Search Console 2. Google Analytics 3. Google Page Speed Insights 4.…
Read MoreHow To Assign A Monetary Value To A Goal Completion in Google Analytics – Data Driven Daily Tip 353
WATCH LISTEN READ Google Analytics can be an amazing Business Intelligence Dashboard, if you set it up properly. While setting it up to track eCommerce Conversions is one thing, which I’ve shown you here setting it up to track leads – and assign a monetary value to those leads, is another. For example, let’s say…
Read MoreHow To Add Google Analytics On Your YouTube Channel Page – Data Driven Daily Tip 345
WATCH LISTEN READ This one is really just as simple as it’s title. It gives you an amazing overview of YouTube Analytics, and proves that YouTube is a HUGE part of your business ranking high over time on Google Organic Search by putting out consistent content. But it’s real purpose is to show marketers and…
Read MoreHow To Increase Your Google Ads Conversions By Setting Up Google Analytics Smart Lists – Data Driven Daily Tip 344
WATCH LISTEN READ Data Driven Daily Tip 344 – Most people running Google Ads campaigns don’t realize this, but there are some simple ways to optimize your campaigns to target people that are more likely to engage with your product or service, not simply click your ad. One I’ve written about, spoken about and implemented…
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