Digital Strategy
WTF Is A Google Beacon And What Can It Do For My Business? Data Driven Daily Tip 239
WATCH LISTEN READ I got an email the other day from one of our clients asking me what the heck a Google Beacon is and if I knew anything about why they received one on the mail randomly. All I know is, we run Google Adwords Express Campaigns for them, also known as Smart Campaigns…
Read MoreHow To Create And Install A Heatmap On Your Website: Data Driven Daily Tip 238
WATCH LISTEN READ Raise your hand if you know what a heatmap of your website is! It’s okay if you have no clue, that’s why I’m here, friends. 🙂 A heatmap is a recording of a visualization of your EXACTLY where users have clicked and scrolled to most often over a certain period of time.…
Read MorePreparing For WordPress 5.0 – What To Do With Our "Enfold" Websites on GoDaddy Managed WordPress?
READ Problem Solvers. That’s what we are. Middle School Kids can build websites. We get that. But Middle School Kids wouldn’t solve problems like this one. To create fast and super-economical, and of course very professional websites based on what the data says will convert/is converting, we recommend MANY of our clients use a combination…
Read MoreWordPress 5.0 Tip: How The Disable Gutenberg Plug-In Saved My Day
READ WordPress 5.0 is here! If you’re a WordPress Content Manager with not that much of a technical background, this post is for you! After several months of speculation, we finally know exactly what WP 5.0 looks like. We had tested, and reported on what we thought would happen, for sure, and even called our web…
Read MorePodcast Advertising For Small Businesses Is Here – Data Driven Daily Tip 235
WATCH LISTEN READ I admit, I use hyperbole quite a bit, but I also religiously try to stick to the data, and the data is saying that nearly $770 million will be spent on podcast advertising by 2020, which suggests a massive trend towards user attention being on audio, podcasts, and Alexa-enabled devices, and there…
Read MoreWhy Every Business Needs To Run A Facebook Page Promotion Constantly – Data Driven Daily Tip 234
WATCH LISTEN READ What if I told you you could, for around $1-$2 per person, get qualified real people to “follow your business.” If I said, hey Small Business Owner or Director of Marketing for X, Y, Z brand, I’ll get thousands of new people that are interested in your products and services to follow…
Read MoreTrying Desperately Not To Repeat My Own Mistakes
READ I had a vivid dream one night last week where I was interviewing a prospective employee, things were going well. He was down to the final round of interviews with myself and some co-workers at Data Driven Design. I remember, I loved him. I thought, “this is it! This guy is going to come…
Read MoreHow To Add An Admin User To Your Facebook Page and Ads Manager Account Through Business Manager: Data Driven Daily Tip 233
WATCH LISTEN READ It’s actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s). But as a social media marketing agency and digital strategists that manage accounts for several clients and are constantly requesting access and navigating the process, we also understand the value of using Facebook Business…
Read MoreHow To Add An Admin To Your Google Analytics Account: Data Driven Daily Tip 232
WATCH LISTEN READ Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and…
Read MoreHow To Set Up And Install The LinkedIn Tracking Pixel: Data Driven Daily Tip 231
WATCH LISTEN READ B2B Marketing Begins on LinkedIn, and to do it really well, including running targeted ads to the companies you want to win business from, or the employees you want to hire, installing the LinkedIn Pixel helps you get the frequency you need from the audience that is most interested in you and…
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