I had a vivid dream one night last week where I was interviewing a prospective employee, things were going well. He was down to the final round of interviews with myself and some co-workers at Data Driven Design.

I remember, I loved him. I thought, "this is it! This guy is going to come in here and really help us kick some ass!"

He was laid back, pensive, almost shy, but clearly knowledgable - the opposite of me. But he knew his stuff from a digital strategy standpoint, so I was pumped.

Remember, I did say this was a "vivid" dream.

Anyway, what happened next was seriously like something out of a movie.

I asked him his name (dreams are weird though remember? like I wouldn't know his name in real life), and he said his name was (enter the same name as an employee I had hired almost two years earlier who I had completely overwhelmed in the first three months, to the point where he quit.

"What? Your name is, what?" And as I looked closer, the dude's face even began to change into that other dude's face - you know, the one that I had hired, then totally obliterated with so many projects and tasks that he wanted to quit his life.

So weird. Great guy, so in the dream (still thinking it was real life), I said "well, I guess we'll give this another chance," while my co-workers were saying - "wait, don't you realize what you're doing? This is the guy that didn't work out last time. It's not going to work again!"

Then, I woke up.

It was one of those dreams that, you know, when you wake up you know it has to mean something but you don't know what just yet?

Well, I'm not one of those guys to Google "the meaning of a dream." I want to reflect and find my own meaning.

Several days later it hit me. I found myself starting to make some of the same mistakes I had made 12-24 months ago with my business. Micro mistakes, nothing major, but things I know that if I handle differently, I can set into course a better domino effect than the one I was choosing to play.

The dream, clearly had meaning at that point. My conscious and my subconscious had come together and raised a big red STOP sign. STOP MAKING THE SAME MISTAKES.


Simple, but powerful.

The beautiful irony is, the next two days our company had two-day meetings, just the nine to 12 of us. And some of the greatest feedback I received from my co-workers (some, not all of them), were that I was starting to revert back to same old habits that drove poor dreamboat (pardon the pun) out the door almost two years ago.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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