It's actually super convoluted to use Facebook Business Manager to manage your Facebook Page(s) and Facebook Ads Account(s). But as a social media marketing agency and digital strategists that manage accounts for several clients and are constantly requesting access and navigating the process, we also understand the value of using Facebook Business Manager.
It allows brands to have multiple employees or agency strategists play a role in collaborating on Facebook and Instagram Ads.
You may have one person or agency be in charge of determining an ad objective strategy or budgeting optimization strategy.
You may have another person managing overall spent and ROAS.
It would also make sense to have another producing creative and A/B Testing.
Facebook Business Manager not only allows for this type of collaboration between brands and agencies, but it also protects the brands from who can access their data and control their assets.
Because it's super hard to type out the process of adding a Page Admin and even harder to type out the process of adding an Ads Account Admin, I've created this video for anyone needing help, and for current and future clients. 🙂 Welcome.
Remember, while this process may seem annoying at times, before Facebook Business Manager existed, there was no way for two Facebook users to collaborate within the same Ads account. So unless you want to waste your time using multiple credit cards for spend and manually adding together budget and performance numbers from multiple Facebook Ads accounts, just get into using Facebook Business Manager.
And once you're set up, life is super easy.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.