WATCH     READ There’s an ongoing debate on each website project. How many main navigation items should we have? There’s a balance between being “informative” and “off-putting” or making your website look like a bulletin board that anyone can riddle with content. The main nav is the most sought-after place to be for many…

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WATCH READ TO ALWAYS WANT TO TAKE THE GAME WINNING SHOT… BUT TO ALWAYS BE CONFIDENT ENOUGH IN YOUR TEAMMATES TO PASS THEM THE BALL… TO PUSH YOUR COMFORT ZONE TO NEW LEVELS… TO FIND WORK YOU LOVE… TO FIND LOVE IN YOUR WORK… TO CHOOSE POSITIVITY OVER NEGATIVITY… TO PUSH YOURSELF TO DO MORE……

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WATCH   READ I talk about Bounce Rate more than anyone I know. Bounce rate is the best top level metric to understand how effective your website is. Bounce Rate is engagement rate flipped upside down – the lower the Bounce Rate, the better. I love Bounce Rate so much, I threw a party to…

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WATCH LISTEN READ You know as well as I do that you have some unused domain names laying around in your GoDaddy, BlueHost, Network Solutions (hopefully not) or DirectNic accounts. It’s time to forward them to live pages/URLs. Here’s why: 1. It’s super simple (especially with GoDaddy). 2. You can use them as vanity/tracking domains…

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READ If we’ve ever met, you know how I feel about positivity. Positive vibes, smiles, and a “can do” attitude always win. Back in 2001 when I first started my professional career, I was all smiles, all the time. And let’s be honest, I still am. But it’s not by accident. It’s because I’ve learned…

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READ By now you know how much I believe in the power of data. It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits… …but it also can improve culture, relationships and overall productivity. Let’s take the good…

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WATCH READ   I’ve been updating content on WordPress sites since 2008. Without question, it’s a platform that has helped me build my business value over the years, whether it be building out my first WordPress website with killer fantasy football content – NoOffseason.com – from 2008-2011, or building website after website for clients in…

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WATCH READ A friend of mine recently wrote… “It really sucks to fail, no one likes it… But Being afraid of failure is like being afraid of air. People who are afraid to take a chance won’t ever really breathe easy.” …then, asked me to comment about a “failure” of mine. Thanks Emily. 🙂 I’m…

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WATCH READ Big ups to BigCommerce.com. I’m a WordPress / WooCommerce and Shopify guy, but recently had a client come to me with a BigCommerce theme and need help. Here are three major things I really liked about working with the platform: 1. Point of Sale (POS) Integration – The retail store location of my…

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WATCH         READ Recently our team has been talking to a lot of clients about “their why” – see Simon Sinek, etc. Clients have wanted to start with their “why,” ask their employees about their “why,” and really dig in from that core in order to tell the story behind their brand.…

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