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WATCH READ In our Data Driven Download for 2018 a look at Data aggregated from more than 326 Google Analytics accounts – we determined that the ideal homepage layout does NOT need to always ensure that users see content below the fold upon initial homepage load. In other words, your ‘heroes’ can be short OR…
Read MoreWATCH READ Don’t be hesitant to make simple basic changes to your website based on what the data is telling you. For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our…
Read MoreWATCH READ NEED TO JUSTIFY ROI & FOCUS YOUR TIME? HERE’S HOW TO FIND & USE TWITTER ANALYTICS. I’ve been having more and more fun tweeting lately. I’m so late to the party (I wish I would have understood the platform back in 2007 and how I could leverage it to build an audience), but…
Read MoreWATCH READ If you’re like me, you’re looking for better free data from Google around how your website is doing in Organic Search (aka, where you’re ranking on Google). Specifically, which landing pages on your site are ranking for which specific keywords, phrases (queries), and how many users are clicking through after seeing your ranking.…
Read MoreREAD When I was 19, I started an internship with the NBA Detroit Pistons. Man, I was driven. I knew – beyond a shadow of a doubt that’s what I wanted to do for the rest of my career. I’d work my way up from Media Relations Intern to Assistant, Manager, Director, VP and eventually…
Read MoreWATCH LISTEN READ She has this way of articulating what I’m trying to say much more eloquently and concisely than myself. 🙂 For those of you who have ever made it through a business meeting or phone call with me, that shouldn’t surprise you. And it makes sense, quite frankly, as she represents The…
Read MoreWATCH READ Anyone telling you brands can’t get reach and engagement off of Facebook or Instagram just honestly doesn’t know HOW TO. It’s that simple. The truth is always in the data. When we analyze the social media accounts we manage, including our own brands, we see two constants on Facebook. There are two main…
Read MoreWATCH READ Ever hear the phrase – “you should try to put yourself OUT OF BUSINESS every day?” As an entrepreneur, it’s one that resonates with me big time. As a super small digital agency proven capable of working on the largest of large projects that any big agency does, it’s a concept that doesn’t…
Read MoreWATCH READ Did you see this post? Even though we boosted it, and it got some engagement, there’s still an 80% chance you won’t see it. That’s why we post 3-5 times per day. This is due to Facebook’s algorithm, which only shows a certain amount of posts from brands users follow in their news…
Read MoreREAD Recently a colleague wrote me an email that read: “The data is really only useful if you know what to do with it, right?” Very true. Which inspired me to write this blog post about heatmapping. Many of you have heard of it. A few more actually know what it is, but even less…
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