Data Driven Design
How Do You Treat The People You Pay? (vs. the ones that pay you?)
READ I’ve been fortunate enough to connect with some amazing business leaders via social media. Not the fancy ones on Shark Tank or anything, but real, in-the-trenches business builders and leaders, who know exactly how to communicate with their people. Cy Wakeman encourages leaders to “Call People To Greatness” in spite of their circumstances and…
Read MoreWebsite Content Management Tip: The Wayback Machine
WATCH READ Take it back, take it way back, take it way, way back! Many of you are responsible for updating your website’s content in platforms like WordPress, Shopify, Drupal, Sitefinity, Sitecore or some other content management system. Chances are, you’ve also needed to go back to an older version of your website to…
Read MoreHERO OR VILLAIN? THE CHOICE IS YOURS.
WATCH READ It’s pretty amazing how true self-fulfilling prophecy is. I remember learning the concept in interpersonal communications in college at Michigan State. The concept always made sense to me, but never more so than just the other day, when it truly dawned on me just how fine the line is between being a hero…
Read MoreWordPress Tip: How To Open A Menu Link In A New Tab
WATCH READ Attention Website Content Managers! You know who you are. You are responsible for making simple, basic changes to your companies website, but have a ton of other job responsibilities as well. I’m here to help with another WordPress Tip! If you’re looking for how to add something to your main menu navigation,…
Read MoreThe Reality of Responsive Web Design
WATCH READ Attention marketers, while responsive web design has improved the overall user experience on all devices since 2011-ish, the level of understanding of how it impacts the inconsistency of experience from user to user (from one user to another) based on device is somewhat undocumented. The impact is sometimes a complete lack of awareness…
Read MoreDigital Marketing Tip: How To Set Up Remarketing Ads In Google Adwords
WATCH READ As a marketer, you want to spend your dollars on those that are already closest to buying your products or services. Oftentimes, that requires getting creative with how you configure and serve up digital advertising. The data shows that the average conversion path (amount of digital touchpoints that a user has to have…
Read MoreWordPress SEO Tip: How To Fix XML Sitemap Issue In Yoast Plug-in
WATCH READ I blog a lot about digital marketing, Google Analytics Tips, Google Adwords Intricacies, Facebook Business Manager Features and Search Engine Optimization. I’ve recently realized that there’s almost an unlimited amount of content for me to blog about in each of those platforms. However, after several years of building and managing content in WordPress…
Read MoreSEO Tip: Benefits Of A Verified Google My Business Listing
WATCH READ Let’s start super simple on this one. Does your business have a Gmail account? What I mean by this is one of two things… 1. Do you have a G-Suite account that hosts your company’s email? If you’re a small to mid size company, there’s a solid chance you do. Many companies I…
Read MoreHow To Tell If People Are Watching Your Videos – Website Analytics Tips
WATCH READ I’ve had a lot of inquiries about how to host videos on websites, and while YouTube is a great platform, the one I’m the most bullish on is called Wistia. In this video, you can see a case study of exactly how we use Wistia to host videos on our clients websites, then…
Read MoreWhy “Crushing It!” by Gary Vaynerchuk is different.
READ For a few short hours, I was constantly overwhelmed with the contradictory feeling… This book is so good that I can’t wait to put it down. If you’re like me you get it. Every single freaking word makes so much sense that you just want to shut it and get back to work. In…
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