Data Driven Design
How To Run Targeted Ads On YouTube (And Why You Need To) – Data Driven Daily Tip #216
WATCH LISTEN READ Let’s say you’re planning a family vacation. You’ve obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your…
Read MoreHow To Set Up Google Ads Conversion Tracking On Video Ads: Data Driven Daily Tip #215
WATCH LISTEN READ The new Google Ads platform is pretty sweet. I’m big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of ad campaigns and…
Read MoreWeb Design Strategy: Why We A/B Tested Our Logo Design
READ I can’t stand it when people say one thing but do another. Especially in business. Because in business, people don’t even realize that they do it. That’s why I walk my talk. I blog every day. I post on social media more than twice on all outlets every day. And, I even run A/B…
Read MoreSocial Media Marketing: How Often Should My Business Post On Social Media?
WATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…
Read MoreHow To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214
WATCH LISTEN READ Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We’ve had people signing up for events and presentations that we do around Nashville, and I receive them through the backend of our website. For some reason I’ve been copying and pasting them in from the emails…
Read MoreHow To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213
WATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…
Read MoreMarketers: Are Your Google Search Console And Google Analytics Linked Yet? Data Driven Daily Tip #212
WATCH LISTEN READ Between 40 and 52% of all website traffic comes from Organic Search. 95% of Organic Search traffic comes to all websites from Google. This, according to the 2018 Data Download. This makes it critical that all Marketers and Small Business Owners understand where they rank on Google, exactly, and for which search…
Read MoreWhy Have I Chosen Our Company To Be Defined By Data?
READ One of my amazingly talented co-workers recently asked me a great question. He phrased it “Why have we chosen to be defined by data?” The context is that we’re preparing for an upcoming presentation called “Designing With Data” at a community event in Nashville called Nashville Design Week. The reasons we’ve chosen to be defined…
Read MoreDigital Marketing Data Says: YOUR AUDIENCE IS ON FACEBOOK!
WATCH READ Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously. Facebook is just that big and that active, seriously. Stop denying it. You can get as niche as targeting Chefs and other job titles. You can see how many Anesthesiologists are on Facebook and run…
Read MoreThe Business Strategy Behind A/B Testing Your Website
WATCH READ You may have heard of A/B Testing or Split Testing to improve your website’s optimization, but is A/B Testing, really? A/B testing is when you actually send 50% of your web traffic randomly to one variation of your website, and 50% of your web traffic randomly to the “original” version of…
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