Web Design Strategy: Why We A/B Tested Our Logo Design

Web Design Strategy: Why We A/B Tested Our Logo Design

By: Paul Hickey, Founder and Lead Strategist

I can’t stand it when people say one thing but do another. Especially in business. Because in business, people don’t even realize that they do it.

That’s why I walk my talk.

I blog every day. I post on social media more than twice on all outlets every day. And, I even run A/B tests on my own website.

I’m so obsessed with getting data, that I recently leaked a couple potential versions of our company’s new logo, to be launched officially to the public in December 2018, by running an A/B Test on our website.

I did what I always tell clients to do, get data. Use the tools available to you to see how people react to two different versions of something, without them even knowing their reacting.

Our team had opinions, but they differed, and we couldn’t come to a distinct conclusion. We were, however, able to narrow it down from 10 logos to two.

So, enter the A/B test.

The beauty of web design is that you can do this, and our team was down to two main possibilities, so I did it. I ran an A/B test of our logo on our website. And we found a winner.

It wasn’t ideal, but it was needed. We needed to know for sure, which logo our audience resinated with best.

So, below is the data, but I can’t tell you the winner yet, nor why we chose the winner based on this data, because my whole team doesn’t even know yet. Don’t worry, you can bet I’ll write another blog on it soon. 🙂

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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