Data Driven Design
How To Set Up eCommerce Tracking In Google Analytics for WooCommerce: Data Driven Daily Tip 224
WATCH LISTEN READ Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics, but sometimes there’s some additional coding required on your website so that the…
Read MoreHow To Import Your Google Contacts Into Mailchimp: Email Marketing Tip – Data Driven Daily Tip 223
WATCH LISTEN READ Attention marketers and small business owners. Stop wasting time thinking about how often you should send email blasts to your contacts. Instead, just get started. Step 1 is to create a free Mailchimp.com account if you don’t already have one. Step 2 is to log in and connect it to your Gmail…
Read MoreGoogle Ads Expert: What's New In Google Ads? More Room To Write – Data Driven Daily Tip #222
WATCH LISTEN READ I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines…
Read MoreData Over Debate: Screen Time Data Exists Now – Let's Use It.
READ So I normally blog about how to use data to drive better web design, digital marketing, software and business success, but I came across something recently that has inspired me to write more often about how to use data in real life. So here goes. I’m not a fan of people’s opinions on things.…
Read MoreWhat Does The New Google Ads Look Like? Campaign Set-up Overview – Data Driven Daily Tip #221
WATCH LISTEN READ I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This video takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature),…
Read MoreHow To Create A Conversion Optimized Website: Designing With Data
READ I knew when I met with the folks at Nashville Design Week in July that it would be hard for me to participate in a presentation in November from my new home in Valencia, Spain (my family and I moved in August), but thankfully I have amazing teammates, including Chris Toomajanian and Tanner Boriack,…
Read MoreWhat Is Google Webmaster Tools? Data Driven Daily Tip #220
WATCH LISTEN READ Don’t worry, you’re not alone. You’re clearly smart. You’re a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT – but you don’t exactly know what Google Webmaster Tools is. It’s fine.…
Read MoreTop Three Ways To Get Users To Stay On Your Website: Data Driven Daily Tip #219
WATCH LISTEN READ It’s not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we’re constantly tweaking and testing, it just happened to us, and we feel the need to share it with you right…
Read More#1 Reason Why Your Business Needs A YouTube Channel: Data Driven Daily Tip #218
WATCH LISTEN READ Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords related to their business, services and products. This is constantly changing, but through practitioner-ship and analyzing data (a fancy way of saying trial and…
Read MoreHow To Generate Leads Using Facebook Ads – Data Driven Daily Tip #217
WATCH LISTEN READ If Facebook Ads aren’t working for your Service Based business, then you’re doing it wrong. Period. We’ve been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it’s working. There’s a specific type of ad in Facebook that’s actually…
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