WATCH   READ Here’s a helpful tip on how to get data from the Facebook Audience Insights tool to find out the opportunity that exists to grow your business via social media advertising. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing…

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WATCH   READ “SOCIAL MEDIA DOESN’T WORK FOR US! WE’VE TRIED IT!” How many times have I heard this from prospective clients? The reality is that if social media hasn’t worked for your business in the past, you’ve done it all wrong. First comes content, and not just any old kind of content, but content…

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WATCH READ I can remember just constantly thinking about Fantasy Football. It was an obsession from 2005-2015. Part of the excitement was playing, but most of the excitement was building a successful side hustle business around it. My love and passion for the strategy and competition, led me to just constantly have thoughts, hypothesis and…

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