Behind The Scenes at VoiceCon with Gary Vaynerchuk
  • Behind The Scenes at VoiceCon with Gary Vaynerchuk

    How he grew his fanbase and following using Facebook video, and much, much, much more.

    5 Minute Read

Behind The Scenes at VoiceCon with Gary Vaynerchuk

By: Paul Hickey, Founder and Lead Strategist

So I’ve blogged quite a bit recently about the fact that I made a business decision to attend VoiceCon in NYC hosted by VaynerMedia and VaynerExperience.

The Voice frontier is extremely reminiscent of Web 1997 or Social Media 2006.

It’s early, but there’s no better time to get started podcasting, building Alexa Skills and “tasting” the Voice space.

For more on VoiceCon, check out these links:

But this blog/vlog is straight up behind the scenes content from my VIP Business Dinner with Gary Vaynerchuk the night before VoiceCon. I had a special opportunity to join him and about 20 other business owners and entrepreneurs.

Here we talk about the wine business (he alludes to his secret wine project – he’s starting a direct to consumer Gary Vee wine brand), Alexa Skills for B2B, “How the Sausage is Made,” why VayerMedia almost didn’t happen, how wine gets priced, the fact that there’s different laws for Wineries vs. Wine Stores, how to use “What’s App Stories” for business marketing, how to get a Facebook Watch tab and if it’s important to think about now.

Most importantly, he talks about what consumers are ready for now in the Voice space, how to “play” and “taste” and be ready 36 months from now when the masses are using the products more.

But my favorite part of the whole conversation is when he elaborates on how he grew his Fanbase via Facebook Video.

“Make the video of what you want to happen.” But bring value, not a sales pitch.

Thanks for reading and watching, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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