Posts by Paul Hickey
How And Why To Reply To Your Google Reviews – Data Driven Daily Tip 331
WATCH LISTEN READ As it relates to Search Engine Optimization (SEO), I love trying a ton of things and seeing what works. One platform I’ve seen work very well for Small Business SEO over the last two years is Google My Business. Having an accurate, optimized profile, as well as posting regularly are things that…
Read MoreHow To Pick Alexa-Supported Launch Phrases For Your Custom Alexa Skill – Data Driven Daily Tip 330
WATCH LISTEN READ As an Alexa Skill Developer, you have to be aware of how to pick Alexa-Supported Launch Phrases, also known as Invocation Names. It’s not too complicated, and I’m still learning as I go, so I just wanted to share one specific thing with you. Amazon Alexa allows Alexa Skill Developers to pick…
Read MoreHow To Create A Snapchat Geo-Filter For Your Event – Data Driven Daily Tip 329
WATCH LISTEN READ What’s up everybody? We had an amazing event, the Nashville Voice Conference, on July 31, 2019, and we are already making preparations for Nashville Voice Conference 2020. One of the things we wanted to do with our event, was create a Snapchat GeoFilter around the location of the event, which was held…
Read MoreWhy WordPress? The Proof Is In The Data: Data Driven Daily Tip 328
WATCH LISTEN READ So, the other day I was sitting in a meeting with a marketing director at large college in the State of Tennessee, and they asked me at the end of the meeting if I thought WordPress was the best solution for their website. What I wanted to do was get up on…
Read MoreHow To Find And Download Your Twitter Analytics: Data Driven Daily Tip 327
WATCH LISTEN READ If you’re a small business owner, entrepreneur or mid-level company marketer, it’s obviously important how you spend your time. And if you’re spending your time on a Twitter strategy, you need to know how well it’s working for you. Not in terms of justifying it, but rather to see which content is…
Read MoreHow To Find And Enable Your Facebook Analytics: Data Driven Daily Tip 326
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Read MoreHow To Find Google Actions On Google Assistant: Data Driven Daily Tip 325
WATCH LISTEN READ I’ve built several Google Actions and Alexa Skills recently, and while Alexa seems to be pretty straightforward in terms of finding and adding Skills to your devices via the Alexa app / Skill store, the Google Home situation with Google Assistant isn’t as straightforward. To be honest, there still appears to be…
Read MoreWhy The Next Generation Will Expect Businesses To Have Alexa Skills
WATCH LISTEN READ Alexa Skills and Google Actions are voice applications built on top of Alexa and Google Home / Google Assistant. The next generation will expect businesses to have Alexa Skills. Watch this video or keep reading to find out why. You can build these apps for just about anything. For example, in this…
Read MoreHave You Ever Listened To A Website In Your Car?
WATCH LISTEN READ Seems like a weird concept, right? But honestly, the data says that we’re only about 1-2 years away from people expecting to be able to listen to content from websites on Alexa while driving. This means, Alexa Skills Are The New Websites. Today, Data Driven Design is building Voice Based versions of…
Read MoreWhat Are Facebook Offline Events? Data Driven Daily Tip 324 with Casey Carroll of Action Ad Agency
WATCH LISTEN READ The title slide is wrong on this video folks, it is Data Driven Daily Tip #324, and we’re talking Facebook Offline Events with Casey Carroll of Action Ad Agency. In addition to the alliteration in our company name, Casey and I have a lot in common. As you can see from the…
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