Posts by Paul Hickey
Data Driven Daily Tip: How To Deploy Mailchimp Campaigns With Google Analytics Tracking
WATCH READ Data Driven Daily Tip – September 18, 2017: If you’re sending out email marketing campaigns using Mailchimp, there’s a simple setting before you deploy your campaign that can help you make sure you’re able to track the maximum amount of data from your click through’s into Google Analytics. Paul Hickey has created and grown…
Read MoreGirls To The Moon 2017: Data Driven Design Doodle Contest
READ One of the more fun things we’ve done recently as a team was support Girls To The Moon, an organization that “launches confident girls” to be their best selves, impact their communities and create a more inclusive culture. The #GTTM17 Campference was a smashing success, and we were there as a sponsor, conducting our…
Read MoreData Driven Daily Tip: What Is Facebook Power Editor?
WATCH READ Data Driven Daily Tip – September 8, 2017: We’ve been getting a lot of questions about Facebook Power Editor lately. In fact, at Data Driven Academy, we received several more. Facebook Power Editor is a pretty sweet tool, and in the video below I talk about it in general terms, specifically who should use…
Read MoreData Driven Daily Tip: What Is Google Shopping?
WATCH READ Data Driven Daily Tip – September 7, 2017: When you search for products on Google these days, you’re seeing different types of search results. Like, when I search for “Detroit Tigers Hat” or “Nike Sunglasses” I see images like this among the contextual results… In order to get your products to show this way,…
Read MoreData Driven Daily Tip: Using Competitive Data
WATCH READ Data Driven Daily Tip – September 6, 2017: Wondering how to use data to to drive design? One logical way is to take a look at your competition’s web traffic and engagement rates, bounce rate, time on site and average visit during. We like to find commonalities in design, layout, content, navigation, calls to…
Read MoreGoogle Analytics Expert: Bounce Rate Breakdown
WATCH READ Yo Yo, check it out. Time to spit some game about some geeky stuff. Today’s topic is perhaps the most important metric for a Google Analytics Expert – Bounce Rate. What is bounce rate? It is a metric that Google Analytics created to measure the quality of a session / user. When you…
Read MoreData Driven Daily Tip: Shopify Development eCommerce Discrepancies
WATCH READ Data Driven Daily Tip – September 1, 2017: Have you ever noticed a discrepancy in your Google Analytics eCommerce numbers when using Shopify? If you said “no,” you’re lying and we know it! But, either way, I bet you didn’t also realize there’s a discrepancy in the Google Adwords transaction number as well. Weird.…
Read MoreData Driven Daily Tip: Google Analytics URL Builder Tool
WATCH READ Data Driven Daily Tip – August 31, 2017: We’ve had a lot of clients ask us about the best way to shorten URLs. We’ve got a two-in-one solution for you. What is the best way to shorten your URLs? Well my friends, it’s not bit.ly, that’s for sure. There’s a better way. It’s the…
Read MoreData Driven Daily Tip: How To Use Bounce Rate
WATCH READ Data Driven Daily Tip – August 30, 2017: Wait, what is Bounce Rate again? Oh, okay, you get it. But do you understand how to use it? Let’s break down how to use Bounce Rate – the infamous metric. A few other posts on Bounce Rate include: Introduction to Bounce Rate (definition of bounce…
Read MoreData Driven Daily Tip: What Is Bounce Rate?
WATCH READ Data Driven Daily Tip – August 29, 2017: What is bounce rate? It’s just very recently dawned on me that when I’ve talked about Bounce Rate for the last 10 years, maybe not many people have truly understood what I’m talking about. Let’s break down what Bounce Rate really means. Also, I do a much…
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