Posts by Paul Hickey
How To Turn Off Verified Phone Calls In Google Adwords Express
WATCH READ So if you’ve seen or read any of my content on Google Adwords Express, you know my love affair for the low cost platform as it relates to generating leads for small businesses. Google Adwords Express is especially good at tracking verified phone calls. So if you’re looking to get people to book…
Read MoreHow To Install A Facebook Pixel In A Shopify Site
WATCH READ So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…
Read MoreWhy I'm Heading To VoiceCon And Pumped About It
READ Ask anyone I’ve ever worked super closely with, and they’ll likely agree that I’m not one to waste time going to conferences. Conferences are usually productivity killers. Not workshops or webinars, that take 1-2 hours out of your day, but freaking conferences – that take multiple days and nights out of your week. But…
Read MoreChanging The World Through Entrepreneurship: Podcast Episode 41 with Will Acuff
WATCH LISTEN READ I know what you’re thinking – another “entrepreneurship program, huh?” How can entrepreneurship be taught in a classroom? But this isn’t at all what you’re thinking. Corner To Corner is an organization that is bringing the Nashville community together, and working to enhance already thriving “side hustles” and turn them into…
Read MoreNot Seeing Demographics & Interests Data In Google Analytics?
WATCH READ So, you’ve enabled Demographics and Interest Reports in Google Analytics by clicking that little blue button, but you’ve waited several days and haven’t seen ANY DATA? Boooo! No, seriously, FIX IT. I was in a meeting the other day and a new client told me they enabled demographics and interest reports, but had…
Read MoreHow To Manage Multiple Business Locations With One Facebook Page
WATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…
Read MoreBusiness Is Personal: Case Study #1 Social Media Law Class
WATCH READ I don’t care what anyone says. Business is Personal. It’s ALL personal. And that’s not a bad thing, that’s a GREAT thing! Case in point, our new friend Thallen Brassel, attorney of counsel at Nelson Mullins, and founder of Lady Lunch Club, will be holding a Social Media Law class as part of…
Read MoreHow Do You Treat The People You Pay? (vs. the ones that pay you?)
READ I’ve been fortunate enough to connect with some amazing business leaders via social media. Not the fancy ones on Shark Tank or anything, but real, in-the-trenches business builders and leaders, who know exactly how to communicate with their people. Cy Wakeman encourages leaders to “Call People To Greatness” in spite of their circumstances and…
Read MoreWebsite Content Management Tip: The Wayback Machine
WATCH READ Take it back, take it way back, take it way, way back! Many of you are responsible for updating your website’s content in platforms like WordPress, Shopify, Drupal, Sitefinity, Sitecore or some other content management system. Chances are, you’ve also needed to go back to an older version of your website to…
Read MoreHERO OR VILLAIN? THE CHOICE IS YOURS.
WATCH READ It’s pretty amazing how true self-fulfilling prophecy is. I remember learning the concept in interpersonal communications in college at Michigan State. The concept always made sense to me, but never more so than just the other day, when it truly dawned on me just how fine the line is between being a hero…
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