Posts by Paul Hickey
Data Over Debate: Should You Invest Time Into YouTube?
READ Not a day goes by without our team and I thinking about how data can be used to make decisions, rather than debating and pondering whether or not something should be done. Let me break it down like this: The average “pondering, pontificating and debating” time is several weeks in most businesses. The average…
Read MoreUse Data To Drive More Conversions: Tactical Real Life Example
READ I’ve got something for you. I’ve got a data driven insight that applies to your website. This doesn’t happen every day. It’s easy to dig into data. It’s much freaking harder to understand what it means. Sometimes it’s nearly impossible to answer the question “so what the heck does this all mean I should…
Read MoreFacebook Now Requiring Consent for Custom Audiences
READ You may be reading a bunch of headlines about changes to Facebook Custom Audiences, Facebook having to change their policies, and this, that and the other. Yes, it’s true, Facebook now requires “consent” for advertisers like us and our clients to use the custom audience feature that we all covet and talk about at…
Read MoreGoogle Adwords To Become "Google Ads" – What Does This Mean For Marketers?
WATCH READ Good for Google. They’re rebranding Google Adwords to “Google Ads,” but it doesn’t seem to just be an aesthetic rebrand. It appears that it will actually mean something to marketers and digital strategy practitioners and everyone from CMOs to Small Business Owners. The announcement on the rebrand is here, and the announcement on…
Read MoreWhat's The Best Software Platform For Posting On Social Media?
WATCH READ Would you really automate your personal posts through Buffer or Hootsuite? I understand why businesses want to automate this process, but for real, you’re at a bar with your friends posting something to Insta, and you’re going to pause and say, “wait a minute, I also want this on Facebook, Twitter or Tumblr,…
Read MoreHow To Get Alexa In Your Car, And What This Means For Marketers
READ I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…
Read MoreStrengthening the WordPress Digital Experience: WPEngine Acquires StudioPress
READ By now you probably know that we’re total web design geeks, who use WordPress, Shopify and other tools to build the most valuable websites possible for our clients, using data and analytics as a differentiator to provide maximum strategic value on all of our engagements. When we saw that a Theme Developer (StudioPress, led…
Read MoreGETTING READY FOR FALL & HOLIDAY eCOMMERCE
READ I’m excited to announce a partnership with the Nashville Fashion Alliance. Here’s what we’ll be covering! Here’s the Announcement from Nashville Fashion Alliance: Data Driven Design Workshop We know it’s hot, but it’s time to start thinking about fall and winter e-commerce sales! Paul Hickey of Data Driven Design is going to offer a…
Read MoreHow To Get Data On Instagram and Twitter Hashtags: Data Driven Daily Tip 170
WATCH READ We’re all about Data, of course, and we use a ton of data sources when compiling Digital Strategy Roadmap Deliverables for our clients. Recently we were asked to reveal some of our top recommended FREE tools for gathering Impressions Data on Hashtag Usage. Check out this video to find out our recommendations! Thanks…
Read MoreHow To Build Your IGTV Channel
READ My world just changed, and yours did too but you don’t know it yet. Earlier I reported on the Launch of IGTV and about how it isn’t a publishing platform. Well, thanks to using it over the last few days, I’ve figured out how to build your IGTV channel and upload longer form videos…
Read More