Posts by Paul Hickey
Web Design Strategy: Why We A/B Tested Our Logo Design
READ I can’t stand it when people say one thing but do another. Especially in business. Because in business, people don’t even realize that they do it. That’s why I walk my talk. I blog every day. I post on social media more than twice on all outlets every day. And, I even run A/B…
Read MoreSocial Media Marketing: How Often Should My Business Post On Social Media?
WATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…
Read MoreHow To Automate Your Website Email Form Submissions Into Your Marketing Lists (Using WordPress, Gravity Forms & Mailchimp) Data Driven Daily Tip #214
WATCH LISTEN READ Why have I been wasting my time copying and pasting email addresses into Mailchimp lately? We’ve had people signing up for events and presentations that we do around Nashville, and I receive them through the backend of our website. For some reason I’ve been copying and pasting them in from the emails…
Read MoreHow To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213
WATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…
Read MoreMarketers: Are Your Google Search Console And Google Analytics Linked Yet? Data Driven Daily Tip #212
WATCH LISTEN READ Between 40 and 52% of all website traffic comes from Organic Search. 95% of Organic Search traffic comes to all websites from Google. This, according to the 2018 Data Download. This makes it critical that all Marketers and Small Business Owners understand where they rank on Google, exactly, and for which search…
Read MoreWhy Have I Chosen Our Company To Be Defined By Data?
READ One of my amazingly talented co-workers recently asked me a great question. He phrased it “Why have we chosen to be defined by data?” The context is that we’re preparing for an upcoming presentation called “Designing With Data” at a community event in Nashville called Nashville Design Week. The reasons we’ve chosen to be defined…
Read MoreDigital Marketing Data Says: YOUR AUDIENCE IS ON FACEBOOK!
WATCH READ Stop debating. Look at the data. Your audience is on Facebook. Business owners, entrepreneurs, marketers, seriously. Facebook is just that big and that active, seriously. Stop denying it. You can get as niche as targeting Chefs and other job titles. You can see how many Anesthesiologists are on Facebook and run…
Read MoreThe Business Strategy Behind A/B Testing Your Website
WATCH READ You may have heard of A/B Testing or Split Testing to improve your website’s optimization, but is A/B Testing, really? A/B testing is when you actually send 50% of your web traffic randomly to one variation of your website, and 50% of your web traffic randomly to the “original” version of…
Read MoreDigital Marketing Tip: How To Spend Your Digital Media Budget Wisely
WATCH READ Dear Marketing Directors and Small Business Owners, the first step to spending your digital media budget wisely, is – before you start your campaigns – optimize your website. The simplest way of doing this is to run a heatmap for 2-8 weeks (however long you can stand to wait before you start your…
Read MoreAlexa Skill Development: The First Voice-Based Business Intelligence Dashboard
WATCH READ I’ve blogged about why businesses need Alexa Skills. I think most people think of businesses needing Alexa Skills under the context of creating some new app to sell to consumers, and that’s great, there is and will continue to be a growing market for that. The data shows it. But to me…
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