Paul Hickey, Author at Data Driven Design

WATCH LISTEN READ I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines…

READ So I normally blog about how to use data to drive better web design, digital marketing, software and business success, but I came across something recently that has inspired me to write more often about how to use data in real life. So here goes. I’m not a fan of people’s opinions on things.…

WATCH LISTEN READ I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This video takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature),…

READ I knew when I met with the folks at Nashville Design Week in July that it would be hard for me to participate in a presentation in November from my new home in Valencia, Spain (my family and I moved in August), but thankfully I have amazing teammates, including Chris Toomajanian and Tanner Boriack,…

WATCH LISTEN READ Don’t worry, you’re not alone. You’re clearly smart. You’re a successful small business owner OR an extremely intelligent marketer at an emerging brand or mid-size company, possibly the director of marketing, VP of Marketing or even VP of IT – but you don’t exactly know what Google Webmaster Tools is. It’s fine.…

WATCH LISTEN READ It’s not every day you find watershed improvements in your web data that you can immediately attribute back to 1-3 simple action items you recently took on your website, but since we’re constantly tweaking and testing, it just happened to us, and we feel the need to share it with you right…

WATCH LISTEN READ Business owners and CEOs have asked me for years (more than a decade), how they can get to the top of Google Search Engine Results pages for keywords related to their business, services and products. This is constantly changing, but through practitioner-ship and analyzing data (a fancy way of saying trial and…

WATCH LISTEN READ If Facebook Ads aren’t working for your Service Based business, then you’re doing it wrong. Period. We’ve been running Lead Generation ads for our clients with Service Based businesses, targeting their exact audience based on Facebook Job Title Targeting, and it’s working. There’s a specific type of ad in Facebook that’s actually…

WATCH LISTEN READ Let’s say you’re planning a family vacation. You’ve obviously searched on Google countless times for cruise lines, hotels in Orlando, or even attractions in Jacksonville. Then, when taking a break from your vacation planning, have you ever watched a YouTube video, say on how to fix your car, how to unclog your…

WATCH LISTEN READ The new Google Ads platform is pretty sweet. I’m big into it, and as I continue to dive in, there will be more and more content on how businesses can use it to grow their revenue. However, as you can imagine, in order to truly track the effectiveness of ad campaigns and…