Archive for December 2017
Unexpected Experiences: Relationships Are Everything
READ Do you remember your first boyfriend or girlfriend? I mean, your first SERIOUS boyfriend or girlfriend. Not the love of your life, necessarily, but someone very important to you. Someone you think of often, even have dreams about? Okay, I’ll calm down now. But for real though, this “person” to me was actually not…
Read MoreDoes Your Facebook Ads Company Know? Are Your Facebook Ads Making Money?
WATCH READ Are your company’s Facebook Ads making money? Do you even know? Your digital agency or the person in-house running your Facebook Campaigns needs to know how to set-up purchase objective based ads, but perhaps most importantly, how to set the right columns in Facebook Ads Manager to determine whether or not those ads…
Read MoreDoes Your Facebook Ads Company Know About Bid Capping?
WATCH READ The reason I positioned the headline of this blog in this manner, “Does Your Facebook Ads Company Know?” is because you really do have to be a practitioner of this craft on a daily basis to know these things. Facebook Ads Manager is like a culmination of 40 different car engines from different…
Read MorePaul Hickey Podcast: Social Media Law & Instagram Influencers With Thallen Brassel
WATCH READ Is it just me – and it may be – but is there a complete lack of awareness regarding Social Media Law? According to Nashville Attorney Thallen Brassel, of Counsel at Nelson Mullins, the field is relatively new, and the resources and guidelines provided by the FTC are ever-changing, as new features on…
Read MoreSEO Tip: Rich Snippets Are Longer – Does Your SEO Company Know What To Do?
WATCH READ Rich Snippets are the lines of copy that show on Google Search Results pages after you make a search. Google is now showing 300-350 characters (basically 4-5 lines of copy) instead of 150 characters (1-2 lines of copy). Does your SEO Company Know What To Do About This? Don’t fret, it’s actually pretty…
Read MoreWhat's Your Take On 280 vs. 140? I'm Using Twitter More Now.
READ In a somewhat hilarious moment in a client meeting a couple weeks ago, I was asked… So Paul, “What’s your take on 280 vs. 140?” I froze, not knowing what the hell just happened, then I realized the client was talking about the recent increase in Twitter characters from 140 per tweet to 280…
Read MoreNashville SEO Expert Tip: Don't Forget 301 Redirects
WATCH READ One of the easiest items to overlook or completely forget to implement when redesigning a website are 301 Redirects. What are 301 Redirects? Imagine a road detour. You know where you are supposed to go, but the roads are closed. Without the detour signs to re-route you, you’re kind of screwed. Well,…
Read MoreSEO Talk: Behind The Scenes
WATCH READ Such a common problem in the SEO Client Services Game is a lack of communication with the client about what’s really happening. Too many SEO Service Providers simply send a report every month and don’t communicate. This is the easy way out, and the quick way to recurring revenue for the provider, but…
Read MoreReality Over Fantasy
READ It’s time to get personal with you for a minute. Personal Fridays. Two-plus years ago I started thinking a different way about how I wanted to spend my time. When I was 34, my wife and I had just moved into a new house, and I realized we didn’t really have any money. Debt…
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