One of the easiest items to overlook or completely forget to implement when redesigning a website are 301 Redirects.
What are 301 Redirects? Imagine a road detour. You know where you are supposed to go, but the roads are closed. Without the detour signs to re-route you, you’re kind of screwed. Well, there’s always Apple Maps, Google Maps, Waze, etc. but you know what I mean.
Imagine you have a web URL, mywebsite.com/our-team. For SEO reasons, you rename that page mywebsite.com/nashville-seo-company or mywebsite.com/best-hot-chicken-in-nashville. You have a shiny new website that everybody loves, but what about the old /our-team page?
Google has indexed it. People have bookmarked it. You’ve sent past emails with that link in it, so you have to redirect it to the new page that houses that same content.
That, my friends, is a 301 redirect. Your web developer should know how to implement these in the .htaccess file, but there are other ways as well.
The videos below explain more about how to implement 301 redirects on WordPress sites.