One of the easiest items to overlook or completely forget to implement when redesigning a website are 301 Redirects.
What are 301 Redirects? Imagine a road detour. You know where you are supposed to go, but the roads are closed. Without the detour signs to re-route you, you're kind of screwed. Well, there's always Apple Maps, Google Maps, Waze, etc. but you know what I mean.
Imagine you have a web URL, mywebsite.com/our-team. For SEO reasons, you rename that page mywebsite.com/nashville-seo-company or mywebsite.com/best-hot-chicken-in-nashville. You have a shiny new website that everybody loves, but what about the old /our-team page?
Google has indexed it. People have bookmarked it. You've sent past emails with that link in it, so you have to redirect it to the new page that houses that same content.
That, my friends, is a 301 redirect. Your web developer should know how to implement these in the .htaccess file, but there are other ways as well.
The videos below explain more about how to implement 301 redirects on WordPress sites.
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.