Archive for November 2017
What Is Google Adwords Express?
WATCH LISTEN READ So I’m forever in pursuit of ways to make Google Adwords work for clients looking to make a big impact with a small budget. Sound familiar? Quite frankly, it’s gotten extremely difficult month over month over the last two years. This is due to the fact that more and more advertisers have…
Read MoreThe Data Behind Black Friday: Please Unsubscribe From My Email List
WATCH READ Please unsubscribe from my email list! This is basically what many marketers are saying to their customers on Black Friday and Cyber Monday. It’s important to understand the data, psychology and user behavior behind the impact of marketers waiting until the one time a year when they believe they have consumer attention to…
Read MorePodcast Episode 31: Content For SEO
Listen Read Is Keyword Ranking really as important as you think it is? This episode talks about why the actions and formula behind driving Keyword rankings are way more important to driving business than the Keyword rankings themselves. You have a business for a reason, let\u2019s focus on that! Thanks for reading, watching and listening,…
Read MorePodcast Episode 30: Non-Profit Tech & Marketing with Paige Holman of The Next Door
WATCH LISTEN READ On Episode 30 of my Podcast, I sat down with Paige Holman, IT/IS Manager at The Next Door, Nashville, to talk Non-Profit Digital Marketing and Tech. The purpose of my meeting was to give her a WordPress Tutorial of the website Data Driven Design built for them over a year ago, so…
Read MoreDigital Content Strategy: Authenticity Wins
WATCH READ I get it. You hear all the time that you have to be funny or engaging on social media. It’s extremely intimidating to think about how to be funny. And funny is freaking subjective as hell. You’re too busy running your company, build your team, drive revenue and track cash flow to worry…
Read MoreWhy Google Analytics? See What Marketing Channels Are Performing Best
WATCH READ Flat out, Google Analytics is the most underrated platform. It’s more overlooked and passed on than Kurt Warner, but it actually can win you a Super Bowl, or whatever your business equivalent is. Google Analytics is free, and our data says while 85-95% of websites have it installed, near 100% of business personnel,…
Read MoreData Driven Daily Tip: Data Driven Web Design Process
WATCH READ Data Driven Daily Tip – November 22, 2017: Today I’m going to really quickly show you our process for using Google Analytics Data to Drive Design on your website. 1. We’re going to look at your top pages and see which have the highest and lowest bounce rates. 2. Then we’re going to…
Read MoreData Driven Daily Tip: YouTube Content Strategy
WATCH READ Data Driven Daily Tip – November 15, 2017: I like to try to use our own data but I saw something in an article today that I liked. 93% of millennials go to YouTube to learn how to do something. We inform our clients that YouTube is the second largest search engine. How…
Read MoreData Driven Daily Tip: Mobile Facebook Referral Source Stats in Google Analytics
WATCH READ Data Driven Daily Tip – November 13, 2017: So I decided to take a look into some Google Analytics today to find some data for the tip. It’s around referral sources for websites. I was particularly interested in Mobile Facebook and if it’s actually driving traffic to websites. What I found was intriguing. After…
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