READ   Why does your business need a podcast? Let’s look at the data: I started my podcast exactly one year ago, yesterday, and I already have almost 5k total plays. That’s really without doing much active promotion. TechCrunch reports that one quarter of Americans listen to podcasts each month. 88% of 12-24 year olds…

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READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…

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