Posts Tagged ‘Google Optimize’
What Are Some Of The Top Insights You Can Gain From Google Analytics Data?
WATCH READ Marketers and Small Businesses owners have long feared Google Analytics. They’ve generally been smart enough to properly install the tracking code in their website (or at least have their website developer do it for them), but they’ve never really learned how to look for the data that gives them the insights to make…
Read MoreHow To Use Google Analytics Over Optimize To A/B Test Your Website: Data Driven Daily Tip 255
WATCH LISTEN READ Now, WHY would you want to use Google Analytics, instead of Google Optimize? I’ve blogged and vlogged a lot about Google Optimize and have used it a ton for both Data Driven Design and our clients, and it is an amazing A/B testing tool. But Optimize is meant for true “experiments” like…
Read MoreWeb Design Strategy: Why We A/B Tested Our Logo Design
READ I can’t stand it when people say one thing but do another. Especially in business. Because in business, people don’t even realize that they do it. That’s why I walk my talk. I blog every day. I post on social media more than twice on all outlets every day. And, I even run A/B…
Read MoreWhen & How To Run An A/B Test On Your Website Using Google Optimize: Data Driven Daily Tip #210
WATCH LISTEN READ We’re redesigning our logo. We can’t decide which logo to pick between the final two options. This is obviously a very important decision for our company and we’ve gathered feedback and input internally and gone through a couple rounds of strategic revisions to get to this point. Sound familiar? Well, instead of…
Read MoreHow To Install Google Optimize And Run A/B Tests On Your Website: Data Driven Daily Tip #209
WATCH LISTEN READ This blog post documents the long but rewarding process of installing Google Optimize into your website so that you can run awesome experiments and get real data to optimize your website, and not guess or use opinions. This is also known as A/B Testing. While there are several third party tools that…
Read MoreHow To Run An A/B Test in Google Optimize
READ By now you know how much I believe in the power of data. It not only helps businesses make effective decisions related to marketing, media budget and time management, thus helping them grow their top line revenue and increase profits… …but it also can improve culture, relationships and overall productivity. Let’s take the good…
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