READ Why does your business need a podcast? Let’s look at the data: I started my podcast exactly one year ago, yesterday, and I already have almost 5k total plays. That’s really without doing much active promotion. TechCrunch reports that one quarter of Americans listen to podcasts each month. 88% of 12-24 year olds…
Read MoreREAD You’ll start reading more and more headlines about Voice-Enabled Smart-Speakers, and you may even have one of them in your home. If you do, chances are, you’re likely using it for streaming music, and that’s probably it. But over the next 24-36 months, you’ll start using it for much, much more, and may even…
Read MoreREAD I had no idea if building my first Alexa Skill was going to work. But it did. Like a freaking charm. It never happens like that. And when it does, it kind of feels like serendipity. There are already more than 40,000 Alexa Skills in the Alexa Skills Store within the Alexa App (how…
Read MoreREAD I have no idea if this is going to really work. This is usually close to the first thing I’m thinking when I learn something new and try implementing it for the first time. I just built my first Alexa Flash Briefing Skill – named Data Driven Daily Tip – and submitted it to…
Read MoreREAD I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…
Read MoreWATCH READ So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your…
Read MoreWATCH READ So I’ve blogged quite a bit recently about the fact that I made a business decision to attend VoiceCon in NYC hosted by VaynerMedia and VaynerExperience. The Voice frontier is extremely reminiscent of Web 1997 or Social Media 2006. It’s early, but there’s no better time to get started podcasting, building Alexa Skills…
Read MoreREAD What is an Alexa Skill? Raise your hand if you have an Amazon Echo device. You know, the one that everyone calls Alexa. Okay, put it down, no one is actually looking at you right now. 🙂 Raise your hand if you’ve been frustrated with Alexa not knowing how to get her to do…
Read MoreREAD What’s next? Voice. The proof is in the data, and it feels a lot like Web 2000 and Social Media 2006. It’s early, but the Data shows that audience attention is flocking to Voice. 1. What does “Voice” mean? (you may hear it referred to as digital audio, Voice Skills, or Voice Actions). It …
Read MoreLISTEN READ I met and talked to a ton of great people at VoiceCon in NYC, all smart, successful business people who already have a podcast or are starting one. The number one comment or concern about their podcast was always audio quality. I’ll never knock anyone for wanting to put out quality content, but…
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