READ If I had to pick one of our company principles that I believe is the most important, it would unequivocally be this one. Our principles are the rules we live by. Our set of ever-growing fundamental truths that serve as the foundation for our belief system and set us up to execute our work to…
Read MoreWATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…
Read MoreWATCH READ Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members. It was awesome, and I’m pumped to be able to share the full video here for you all. It really does walk through all of…
Read MoreREAD So you may have received an email from Facebook recently that looked like this… If you’re a services based company, like a digital agency, a law firm, an accounting firm, or consulting company of some kind, the Standard and Services Facebook templates really don’t differ. But we did see this message come through for…
Read MoreREAD My world just changed, and yours did too but you don’t know it yet. Earlier I reported on the Launch of IGTV and about how it isn’t a publishing platform. Well, thanks to using it over the last few days, I’ve figured out how to build your IGTV channel and upload longer form videos…
Read MoreREAD You know that there are tens of thousands of Americans that get paid to show products and talk about services in their Instagram and Facebook posts, right? Like, it’s real. If you’re a Facebook/Instagram hater (and I know a lot of you marketers are but don’t really admit it), or if you just feel…
Read MoreListen Read In this episode I’m interviewed by Dr. Alvin Jones of WilliamsonBusiness.com (Williamson County, TN). Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at paul@datadriven.design. Thanks and have a great day! Paul Hickey has created and grown businesses…
Read MoreListen Read I had a ton of fun doing this one. I basically found myself having similar conversations with prospective clients about what the heck digital strategy is. It’s such a vague term. I get why people might be like “WTF?” I’m more than happy to break it down all the time, but I recorded…
Read MoreListen Read It’s pretty crazy how many times recently I’ve been asked by clients about Facebook Business Manager. I absolutely love it and swear by it now that I know how to use it, but for a while there I wasn’t sure how to communicate with clients to even get things off the ground. You…
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