Posts Tagged ‘Google Analytics’
Responsive Web Design Tip: Viewport Height
WATCH READ In our Data Driven Download for 2018 a look at Data aggregated from more than 326 Google Analytics accounts – we determined that the ideal homepage layout does NOT need to always ensure that users see content below the fold upon initial homepage load. In other words, your ‘heroes’ can be short OR…
Read MoreWhy We're Removing Social Icons From Our Header Navigation
WATCH READ Don’t be hesitant to make simple basic changes to your website based on what the data is telling you. For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our…
Read MoreHow To Really Tell Where You Rank Organically On Google
WATCH READ Several years ago, Google starting hiding most organic keyword data under “not provided” in Google Analytics. If you go into Google Analytics and go to Acquisition, Channels, Organic Search, you will see that 98% of your keyword data will show under “not provided.” The way to get around this is to link Analytics…
Read MoreCreating A Quality Web User
WATCH READ Somewhere in your marketing funnel lies a potential sweet spot that you’re not necessarily capitalizing on. We’ve all heard of a “lead” and a “purchase” and even an “order,” but what about someone that is far likelier to become one of these folks but hasn’t quite made the commitment yet? Can’t we use…
Read MoreHow To Set Up Goals In Google Analytics – And Why You Need To
WATCH READ In order to truly make data driven decisions in your marketing campaigns, you have to set up Google Analytics Goals. It’s important to understand the concepts behind setting up these goals. Let’s start with the basic level. Google Analytics Goals will help you identify quality visits to your website or app vs.…
Read MoreYour Resolution Should Be: Use Google Analytics in 2018
WATCH READ Get ready folks, because my 2018 New Year’s Resolution is to blog every day. Yep, that’s right. 365 Paul Hickey blogs. My sincere hope is that each and every one of them provides some value for you in some way to improve your business. Kicking off 2018 is a subject I’m extremely passionate…
Read MorePodcast Episode 27: How To Track Effectiveness of Marketing Campaigns
Listen Watch Read Paul Hickey talks at Red Letter Day 2017 about how to track effectiveness of your digital marketing campaigns by first planning and setting up goals in Google Analytics. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MorePodcast Episode 26: Demographics and Interest Reports In Google Analytics
Listen Watch Read Paul Hickey speaks at Red Letter Day at The City Winery in Nashville about using Demographics and Interest Reports in Google Analytics. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His…
Read MorePodcast Episode 28: How To Use Data To Build Digital Marketing Campaigns
Listen Watch Read Paul Hickey talks at Red Letter Day 2017 about how to track effectiveness of your digital marketing campaigns by first planning and setting up goals in Google Analytics. Thanks for reading, watching and listening, and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MorePodcast Episode 24: Keynote At City Winery Nashville
Listen Read Segment 1 from Paul Hickey’s Red Letter Day 2017 Keynote Presentation at The City Winery in Nashville. He talks about how to use Google Analytics Referral Sources view to drive marketing actions. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy…
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