Listen READ World class athletes stretch their muscles all the time. It’s super time-consuming, sometimes painful, and always annoying, but stretching is not just for show, it’s for incredibly important maintenance, recovery and injury prevention. I always maintain that sports and business have unlimited parallels. The small business parallel to stretching for athletes, is for…
Read MoreWATCH READ I’m on a mission. I’m on a mission to show marketers the tools available to them to quantify their promotional efforts. Translation – let’s use data to see what’s working – NOT OUR OPINIONS. One such tool is hidden – nested deep – if you will, within Google Analytics – it’s called “Top…
Read MoreWATCH READ I’m super pumped to work with Small Business Owners in Mt. Juliet, TN on April 19 on learning practical skills to help them optimize their internal business functions, as well as use data to understand how to build more opportunities for their business. The video below explains what’s up! Click here or the…
Read MoreWATCH READ You may be wondering why I care so much about encouraging marketers, specifically VPs of Marketing, CMOs and marketing directors to check their Google Analytics accounts for 30 minutes per month. Well, there are several reasons, some deep, which I’ll continue to get into in future blog posts, and some practical, which I’ve already…
Read MoreWATCH READ When it comes to website design decisions and conversion metrics (how to turn web visitors into web customers,) I talk a lot about Bounce Rate and other engagement metrics, but that’s mainly because most websites on the internet are NOT eCommerce, believe it or not. Or, if they are eCommerce, they’re not…
Read MoreWATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending on…
Read MoreWATCH READ So, you’ve enabled Demographics and Interest Reports in Google Analytics by clicking that little blue button, but you’ve waited several days and haven’t seen ANY DATA? Boooo! No, seriously, FIX IT. I was in a meeting the other day and a new client told me they enabled demographics and interest reports, but had…
Read MoreWATCH READ Attention marketers, while responsive web design has improved the overall user experience on all devices since 2011-ish, the level of understanding of how it impacts the inconsistency of experience from user to user (from one user to another) based on device is somewhat undocumented. The impact is sometimes a complete lack of awareness…
Read MoreWATCH READ How much traffic share does Desktop Web Traffic still own as of 2017? And what are the key-takeaways / significance for brands, small businesses and solo-preneurs? The 2018 Data Download (and the video below) explain… Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MoreWATCH READ The rate at which all websites are trending mobile is a statistic that is often overlooked, as is mobile vs. desktop traffic share. The perception is probably a lot different than the reality, and as a result, the assumption is driving the bus. Yes, mobile responsive is important, but if only…
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