Posts Tagged ‘Facebook’
How To Choose The Right Facebook Page Template For Your Business
READ So you may have received an email from Facebook recently that looked like this… If you’re a services based company, like a digital agency, a law firm, an accounting firm, or consulting company of some kind, the Standard and Services Facebook templates really don’t differ. But we did see this message come through for…
Read MoreFacebook Ads: What's The Difference Between Website Conversion Value and Website Purchase Conversion Value? Data Driven Daily Tip 183
WATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…
Read MoreHow To Add An Admin To Your Facebook Page
WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) It’s kind of crazy that most people still don’t know how to do this, but here it is! Very utilitarian. The reason you need to know this as a marketer, is because performing this action is still the easiest way to become an admin…
Read MoreThe Power of Facebook Ads; Examining Our Own Campaigns
READ In our Data Driven Academy Deploying Digital Media (Facebook Ads) Class, we talk about the three phases of Facebook Ads: 1. Awareness 2. Consideration 3. Conversion Our recommendation for Facebook Ads “first timers” is typically to spend $1k per month for the first 6-9 months on Facebook “Awareness Objective” Ads. This increases eyeballs on…
Read MoreFacebook Now Requiring Consent for Custom Audiences
READ You may be reading a bunch of headlines about changes to Facebook Custom Audiences, Facebook having to change their policies, and this, that and the other. Yes, it’s true, Facebook now requires “consent” for advertisers like us and our clients to use the custom audience feature that we all covet and talk about at…
Read MoreWhat's The Best Software Platform For Posting On Social Media?
WATCH READ Would you really automate your personal posts through Buffer or Hootsuite? I understand why businesses want to automate this process, but for real, you’re at a bar with your friends posting something to Insta, and you’re going to pause and say, “wait a minute, I also want this on Facebook, Twitter or Tumblr,…
Read MoreWhy Marketers Need To Know About The New Facebook Collaborations Manager
READ You know that there are tens of thousands of Americans that get paid to show products and talk about services in their Instagram and Facebook posts, right? Like, it’s real. If you’re a Facebook/Instagram hater (and I know a lot of you marketers are but don’t really admit it), or if you just feel…
Read MoreUsing The Data: How To Cater Your Content To Your Audience Insights
WATCH READ It’s one thing to find the data and analyze the data, but it’s another thing entirely to know how to USE the data to create great content. These videos break it down. 🙂 Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters…
Read MoreFinding The Data: The Facebook Audience Insights Tool
WATCH READ Here’s a helpful tip on how to get data from the Facebook Audience Insights tool to find out the opportunity that exists to grow your business via social media advertising. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing…
Read MoreBuild Messaging That Your Target Audiences Are Interested In
WATCH READ “SOCIAL MEDIA DOESN’T WORK FOR US! WE’VE TRIED IT!” How many times have I heard this from prospective clients? The reality is that if social media hasn’t worked for your business in the past, you’ve done it all wrong. First comes content, and not just any old kind of content, but content…
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