READ We’ve done a lot of work over the last 5+ years with eCommerce websites. From designing and developing websites on both WordPress WooCommerce and Shopify and/or supporting with Digital Strategy / Digital Marketing for companies that sell products like men’s apparel, family multivitamins, cupcakes, high fashion products, guitar amplifiers, AEDs, signage, cowboy boots, office…
Read MoreWATCH LISTEN READ Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account). What’s the point? Well, you want to…
Read MoreWATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
Read MoreWATCH READ So, you’re a marketing director, small business owner or digital strategist, and you’re running ad campaigns on Google Adwords, Facebook, LinkedIn, etc. You’re familiar with the fact that these platforms have “tracking pixels” that you can install on your website, as well as on key conversion pages on your website, such as PDF…
Read MoreWATCH READ We don’t guess. We don’t use our opinions. We look at the Data from Google Search Console to understand true SEO results and rankings. Where does your business rank for various keywords? What needs to be done from a “site health” standpoint to improve your rankings? Google Search Console answers those questions. Here’s…
Read MoreWATCH READ So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your…
Read MoreWATCH READ I’m super pumped to work with Small Business Owners in Mt. Juliet, TN on April 19 on learning practical skills to help them optimize their internal business functions, as well as use data to understand how to build more opportunities for their business. The video below explains what’s up! Click here or the…
Read MoreWATCH READ You may be wondering why I care so much about encouraging marketers, specifically VPs of Marketing, CMOs and marketing directors to check their Google Analytics accounts for 30 minutes per month. Well, there are several reasons, some deep, which I’ll continue to get into in future blog posts, and some practical, which I’ve already…
Read MoreWATCH READ Why would you want to block some URLs from Google? Well, you know your website is powerful enough to have certain pages like client invoices, perhaps reports that you don’t want made public, or even pages that should be password protected but aren’t. Another reason may be sitelinks. These are the links that…
Read MoreListen Read Is Keyword Ranking really as important as you think it is? This episode talks about why the actions and formula behind driving Keyword rankings are way more important to driving business than the Keyword rankings themselves. You have a business for a reason, let\u2019s focus on that! Thanks for reading, watching and listening,…
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