Posts Tagged ‘Digital Marketing’
Google Ads Expert: What's New In Google Ads? More Room To Write – Data Driven Daily Tip #222
WATCH LISTEN READ I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform. One new feature with the ad creation that this video walks you through is, Google Ads has added: 1. A third headline, meaning now you have 90 characters in your headlines…
Read MoreWhat Does The New Google Ads Look Like? Campaign Set-up Overview – Data Driven Daily Tip #221
WATCH LISTEN READ I’m a huge fan of the new Google Ads. It’s the replacement to the old Google Adwords. This video takes an in-depth look at what’s like to start to set up a campaign now. Some things that have changed / improved include: Ad goals/objectives (huge for relevancy), audience targeting (the best feature),…
Read MoreExecutives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203)
WATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…
Read MoreWTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202
WATCH LISTEN READ I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video…
Read MoreHow Restaurants, Bars and Cafes Should Use Open Table For Marketing and Analytics
READ I remember I was walking past my father-in-law while he was searching online for a restaurant to make reservations at for his wedding anniversary, and each time he’d hit a search engine (Google) results page, he’d see an OpenTable result. OpenTable was dominating both the paid and organic results for just about every restaurant…
Read MoreHow To Manage Admins On Your Company LinkedIn Page
READ Hola, Buenas! I wanted to take the time out and the brain break to simply show you all how to manage admins in your company LinkedIn Account. It’s super hidden, but here’s how you find it. 1. Log into your regular, personal LinkedIn Account. 2. Click “Me” in the upper right. You’ll see this…
Read MoreHow To Build Mobile Friendly Video For Facebook Ads
WATCH READ Pay attention Small Business Owners, eCommerce Marketers and B2B Professional Service Marketers, you need to be doing this! The Major Facebook Tool that is available NOW for all of us is the Facebook Video Creation Kit. The Video Creation Kit allows you to go into Facebook Ads Manager and build video ads using…
Read MoreFacebook Ads: AR Ads and Video Creation Kit Are Here
WATCH READ Facebook has launched two new features to advertisers that are available now. One of them is AR (Augmented Reality Ads). When most people think of AR (Augmented Reality), they think of expensive fancy goggles (which is actually VR – Virtual Reality) or glasses / contact lenses, etc. But AR is really just the…
Read MoreATTN Marketing Directors: Should Your Business Consider Gmail Ads?
READ I remember fondly the technology of 2003. Google Adwords didn’t really exist yet, Facebook wasn’t really a huge thing, MySpace kind of was, and there definitely was no Twitter, Instagram, SnapChat or LinkedIn. I mean, I like things now, WAY BETTER, but having just graduated from college and needing a way for all 15…
Read MoreHow To Run An Ad on LinkedIn (a look at the sometimes confusing LinkedIn Campaign Manager)
READ Hola mis amigos de negocios! Translation: Hello, my business friends. It’s true I’ve talked and written a lot about the data showing that Facebook Ads have a better CPM and Cost Per Click than LinkedIn for B2B Advertising. However, it’s important for your business to have a consistent LinkedIn presence, and even to take…
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