Posts Tagged ‘content strategy’
How Should My Business Use TikTok?
WATCH LISTEN READ During one of our weekly Data Driven Q and A sessions with partners and clients, Gaye Lynn Wilson, VP of National Pro Fastpitch, asked a great question – how should our business leverage TikTok to promote an upcoming event? In this case the event she was referencing is the 2019 NPF Draft,…
Read MoreWhy All Businesses Need To Go Live On Facebook: Data Driven Daily Tip 275
WATCH LISTEN READ I get it, it’s an “extra thing to do,” or it’s “in the way” or you feel like you have to “look good on camera” or you don’t know what to say or you feel silly or don’t know how to hold the phone, or whatever, but the proof is in the…
Read MoreWHY ALL BUSINESSES NEED TO POST ON IGTV NOW: NEW "SHARE PREVIEW TO FEED FEATURE" – Data Driven Daily Tip 269
WATCH LISTEN READ Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV? The proof is in the data, Instagram has just launched a new “share preview to feed” feature when uploading IGTV videos longer than one minute. This video not only shows you the…
Read MoreHow Often Should Your Business Post On YouTube? Data Driven Daily Tip 265
WATCH LISTEN READ I know what you’re thinking Small Business Owners and Marketers, you don’t think you have time to post on YouTube, and you’re not even sure why you should or what you should post about. The proof is in the data. If you can film yourself or your teammates going through your day,…
Read MoreMarketers: Do You Really Know Your Target Audience?
READ This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…
Read MoreSocial Media Marketing: How Often Should My Business Post On Social Media?
WATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…
Read MoreHow WordPress Content Managers Can Create Really Good Looking Instagram Feeds On Their WordPress Websites (Data Driven Daily Tip #204)
WATCH LISTEN READ Thank you Smash Balloon. When a WordPress plug-in really works, IT REALLY WORKS. Smash Balloon’s FREE Instagram Feed plug-in, is what we’ve started to use on all of our client websites that want to have an Instagram Feed. It’s easy for Digital Marketers and WordPress Content Managers to do on their own.…
Read MoreExecutives & Small Business Owners: You Can Be Your Own Designer
WATCH READ Executives, CEOs, CMOs, VPs of Marketing and Small Business Owners, I’ve prepared this video for you to see how to create nice imagery to post on Instagram and Facebook. I know what you’re thinking (I don’t have time to do this). But, you agree that you need to be creating content every day,…
Read MoreExecutives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203)
WATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…
Read MoreWTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202
WATCH LISTEN READ I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video…
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