I know what you're thinking Small Business Owners and Marketers, you don't think you have time to post on YouTube, and you're not even sure why you should or what you should post about.
The proof is in the data.
If you can film yourself or your teammates going through your day, attending events, or even doing daily tips and how-to videos related to your industry, you will see the return on your time investment.
It will take consistently posting for a long period of time, like between 8-12 months, but you will build a following and a community of people commenting on your videos. Reply to every comment, and you will gain momentum and it will generate business for you.
Have a helpful attitude to your content, and expect 10-20 subscribers for a long period of time, but once you consistently post, and reply to every single comment, and once you get past 100 subscribers, you'll start gaining 2-5 more per week.
While this may not seem like much to your business, it really helps your SEO and organic visibility, which means your business gets found for searches related to your products and services, which helps your website come up at the top of Google Searches, which is what most marketers and Small Business Owners care about.
As well they should, because the data shows that Google Searches still make up more than 65% of web referrals.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.