Listen Read What exactly is the difference between posting on your LinkedIn Company Page and your LinkedIn Personal Profile? Do small business owners need to do both? In this special podcast, I talk about a couple key features that any size business should be aware of from a LinkedIn Content Marketing standpoint. The audio is…
Read MoreWATCH LISTEN READ I know what you’re thinking Small Business Owners and Marketers, you don’t think you have time to post on YouTube, and you’re not even sure why you should or what you should post about. The proof is in the data. If you can film yourself or your teammates going through your day,…
Read MoreREAD This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…
Read MoreWATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…
Read MoreWATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…
Read MoreWATCH LISTEN READ I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video…
Read MoreREAD Yo, so I get it. I feel you. I mean, I may seem like I don’t have as much experience as you, but I’ve been in the game for 18 years. I started with fax machines. Making copies. Making print pieces and passing them out by hand to the media. I mean, I know…
Read MoreWATCH LISTEN READ Oh boy, PLEASE tell me your business is on Instagram. If it’s not, you need to start TODAY. Not only is there 1 BILLION monthly active users on the platform, but it’s really honestly very fun to use. It may be the single best content management and content creation platform that exists…
Read MoreWATCH LISTEN READ Believe it or not, the number one excuse (after “we don’t have enough time to do that”) from brand marketers and small business owners as to why they don’t consistently post on Instagram is: “we don’t know what to talk about, we’re not that interesting.” This is AFTER they’ve finally realized that…
Read MoreWATCH LISTEN READ For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved. I increased frequency to basically daily, or at least 4-5…
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