Posts Tagged ‘Content Marketing’
Podcast Episode 153: LinkedIn Marketing For Small Businesses – Questions Answered
Listen Read What exactly is the difference between posting on your LinkedIn Company Page and your LinkedIn Personal Profile? Do small business owners need to do both? In this special podcast, I talk about a couple key features that any size business should be aware of from a LinkedIn Content Marketing standpoint. The audio is…
Read MoreHow Often Should Your Business Post On YouTube? Data Driven Daily Tip 265
WATCH LISTEN READ I know what you’re thinking Small Business Owners and Marketers, you don’t think you have time to post on YouTube, and you’re not even sure why you should or what you should post about. The proof is in the data. If you can film yourself or your teammates going through your day,…
Read MoreMarketers: Do You Really Know Your Target Audience?
READ This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…
Read MoreSocial Media Marketing: How Often Should My Business Post On Social Media?
WATCH READ How Often Should My Business Post On Social Media? This is one of the most frequently asked questions whenever I talk to anyone about content strategy or digital marketing. 100% of the time, the business owner or marketer asking the question hates my answer. But 100% of the time that they actually take…
Read MoreExecutives & Small Business Owners: You Need To Blog Every Day. Here's How (Data Driven Daily Tip 203)
WATCH LISTEN READ Attention Executives and Small Business Owners: Blogging Every Day for Your Business should be like brushing your teeth. Seriously. When you were a kid, you were scared of brushing your teeth, and you hated it, and let’s be honest, that’s how most of you feel about creating and publishing business content every…
Read MoreWTF YouTube? How Can We Get A Custom URL For Our Channel? Data Driven Daily Tip #202
WATCH LISTEN READ I know a lot of people may read this blog and watch this video and think (pfewhat? it took him a year to get to 100 subscribers?) That’s NOTHING, and it took him a year? Yep. And I’m proud of it. Here’s why. 1. I put out an average of one video…
Read MoreHey Marketers: Websites ARE NOT Media Guides
READ Yo, so I get it. I feel you. I mean, I may seem like I don’t have as much experience as you, but I’ve been in the game for 18 years. I started with fax machines. Making copies. Making print pieces and passing them out by hand to the media. I mean, I know…
Read MoreThe Data Says: Use Hashtags In Your Instagram Stories: Data Driven Daily Tip 188
WATCH LISTEN READ Oh boy, PLEASE tell me your business is on Instagram. If it’s not, you need to start TODAY. Not only is there 1 BILLION monthly active users on the platform, but it’s really honestly very fun to use. It may be the single best content management and content creation platform that exists…
Read MoreWhy Content Marketers Need To Know About Instagram Stories Question and Answer Feature: Data Driven Daily Tip 187
WATCH LISTEN READ Believe it or not, the number one excuse (after “we don’t have enough time to do that”) from brand marketers and small business owners as to why they don’t consistently post on Instagram is: “we don’t know what to talk about, we’re not that interesting.” This is AFTER they’ve finally realized that…
Read MoreWhy You Need To Rework Your Podcast Strategy: Data Driven Daily Tip 185
WATCH LISTEN READ For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved. I increased frequency to basically daily, or at least 4-5…
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