Every business wants to run ads that work. Every marketer wants to generate sales or leads via ads. As such, my job is to constantly test and try various types of digital marketing tactics.

I've run just about every different type of Facebook Ad that exists, five times over in the last three years.

Well, just when I start believing that, Facebook adds something new.

Here is how to create a Facebook Ad (or boosted post - it works for either) with a Facebook Messenger objective (an ad geared towards getting Facebook users to send messages to your business) but with a Chat Bot reply that you can customize.

In other words, you can have an automated conversation with a lead from within your ad, then come back to check it later to see if it's something you should follow up on.

Here's how.