ECommerce Marketers and Small Business Owners, this one is for you.
Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you have a product or a suite of products that lends itself to repeat purchases, the Facebook Purchase Objective Ad is perfect for you.
This video teaches you how to run a Facebook Ad to the most likely people to buy from you – those who have already bought from you in the past.
Here’s how to follow along if you’d rather read instructions:
Step 1: Log into business.facebook.com
Step 2: Select your Ad Account
Step 3: Click the green button with the plus mark that says “CREATE.”
Step 4: Select “Conversions” from the ad objective column.
Step 5: Select “Purchase” from the Objective at the top of the ad.
This will run your Facebook Ad to people that have already purchased items from you.
Keep in mind you can also customize your Facebook Tracking Pixel to run ads to people who have purchased a specific product. Like socks that go with shoes, or jeans that go with a t-shirt, or a skin care product that goes with a supplement.
Or, a refill of a supplement that you know they’ll need more of after a certain time period. 🙂