Social Media Marketing
Facebook Analytics: How To Dig Into The Data
WATCH READ Facebook isn’t “just Facebook” anymore my friends. And I don’t even watch the news, so I’m not sure what that statement means to you, but what it means to me is – Facebook is a FULL BLOWN digital analytics platform. You probably know of my obsession with Google Analytics – the amazing web…
Read MoreSupporting Scrappy CEOs and Entrepreneurs and Side Hustles
WATCH READ Recently, my team and I went in to a client location and met with their entire sales team, conducting a video shoot with each individual member for the purpose of extracting real humanized content that would then be edited into :30 – :90 segments for deployment on social media, primarily Facebook and…
Read MoreThe Anatomy of an Instagram Post
READ I’ve had several clients ask me over the last 10 years how to grow their web traffic and get more customers via their digital presence. While up until 2015, the answer was always Google Organic and Google Paid Search, the last 2-3 years the answer has been Social Media. In fact, the number one…
Read MoreDrive More Traffic To Your Website Using Facebook Ads: ViewContent Ads
WATCH READ In Facebook Ads Manager, there are several ways to create effective ads that will drive relevant traffic to your website, and ultimately be part of a larger strategy to drive conversions. We talk about this at length in our Facebook Ads Classes for Data Driven Academy – but there are more and more…
Read MoreData Driven Web Design: What Works Best In Healthcare Vertical?
WATCH READ Healthcare Product and Service based websites that feature persona-based navigation performed 20-30% better in terms of engagement rate than Healthcare websites that did not feature this. What does this mean? Well, think of who your exact target audiences are. They may be Nurses, CFOs and Chief Medical Officers. What the data is…
Read MoreReaching Your Target Audience: Building & Deploying Relevant Content For Age Groups
WATCH READ I was asked to lead a marketing audience segmentation talk at Vanderbilt University’s Owen Graduate School of Management. The goal for this group of students was to create an email marketing campaign to Alumni to get donations. Basic, right? But we need to think through what’s relevant to each audience group in…
Read MoreFacebook Marketing: How To Get 3x Reach on Facebook Posts
WATCH READ The proof is in the data. According to our 2018 Data Download, a report compiled from more than 325 Google Analytics accounts, social media accounts for 15% of all website traffic, that’s HUGE (up over 9% from a year ago). At the top (volume wise) of this referral traffic from social? You…
Read MoreDigital Marketing Tip: How To Increase Your Web Traffic By 16x
WATCH READ Want to increase your website traffic by 16x? The data proves it’s actually very simple. Well, hard work, but simple. Look, if your business is currently posting on your Facebook Business Page less than once per month, and you increase your post frequency up to 2 or more times per day, you…
Read MoreUseful Data Point: Instagram Profile Links Are Most Likely To Drive Web Conversions
WATCH READ If you think about bounce rate and what it means, and then you look at which social media outlets are sending traffic to your website and what the bounce rate is for each, you’ll likely find that Facebook sends the highest traffic volume (most traffic) to your website, while Instagram sends the…
Read MoreHow To Manage Multiple Business Locations With One Facebook Page
WATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…
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