Search Engine Marketing
How To Set Up Google Ads And Run Smart Campaigns
As a web developer and digital strategist, I’ve worked with hundreds of businesses over the last 15 years, and just about every single one has either asked me about Google Ads or paid me to run a campaign for them or show them how to set up a campaign.
Read MoreWhich Is Better? Google Adwords vs. Google Adwords Express
WATCH LISTEN READ Which should your small business choose? Google Ads or Google Adwords Express? This is one of my favorite questions, and I answer it pretty emphatically in this keynote at the Mt. Juliet Chamber of Commerce Small Business Boom (during the Q/A Session at the end). Thanks for reading, watching and listening, and…
Read MoreDon't Most People Skip Google Search Results That Say "Ad?"
WATCH LISTEN READ When recently speaking at the Mt. Juliet (TN) Chamber of Commerce about Google Analytics, Google My Business and Google Ads, I was asked – “Don’t most people skip the Google Results that say Ad?” The proof is in the data, they don’t. In this video I explain Google Adwords Express, how it…
Read MoreGoogle Ads: How To Add and Organize Negative Keywords
WATCH READ How to Add Negative Keywords in Google Ads. Go to Campaigns, then Keywords, Then Negative Keywords. Add any broad match or phrase match terms that you NEVER want your ads to show for when users query those terms. This will prevent your ad from being show for searches where users are likely seeking…
Read MoreGoogle Adwords Tip: How To Target Keywords By Language
WATCH READ If you’re running Google Ads campaigns targeting either people in a particular geographic area, and/or that speak a particular language, then you may need to use keywords in that language. Google Ads has several different options for how to run ads in various languages. This video explains how to do that in Google…
Read MoreHow To Create A Google Ads Manager Account formerly known as Master Client Center: Data Driven Daily Tip 283
WATCH LISTEN READ Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one “umbrella” or “Master Client Center Account.” In fact, it was so hard to do so, that Google seemingly dumped anyone with a…
Read MoreHow To Set Up Negative Keywords In Google Ads: Data Driven Daily Tip 272
WATCH LISTEN READ So let’s say your business is running Google Ads (formerly known as Google Adwords) as a layer to your digital marketing strategy. But let’s say you have a product that is a little more niche than most. Let’s say it’s a special lighting product for campers. Bear with me, this applies to…
Read MoreWebsite Design and Digital Marketing Tips for Fashion Brands
WATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…
Read More365 Days of Web Design, Digital Marketing and Business Blogs
READ You are reading my 366th blog in the last 365 days (also my 439th blog in the last 540 days). After starting to blog consistently on 7/7/17, I decided heading into 2018 that I wanted my New Year’s Resolution to be to blog every day for a year. For some reason, I decided to…
Read MoreHow To Set Up Remarketing & Custom Audiences In Google Ads: Data Driven Daily Tip 230
WATCH LISTEN READ Marketers and Small Business owners, you know what Remarketing and Custom Audiences ARE, you just don’t know how to implement them. You know, what they DO, you just don’t know how to make it happen for your business. We do. When a visitor comes to your website and shows interest in a…
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