WATCH READ One of the most common questions I get in one-on-one situations with prospective clients and long term clients alike is – what is the difference between a Facebook Boosted Post and a Facebook Ad? Can’t I just boost a post, since it’s way easier and simpler, than running an actual ad? The answer…
Read MoreWATCH READ I’ve been huge on trying to get all small business owners and members of small marketing teams to use Google Analytics for 30 minutes a month to learn a core set of information about: 1. Who their web visitors are 2. How often they visit their website 3. How they find it 4.…
Read MoreWATCH LISTEN READ The forgotten social media business platform, far and away, is Pinterest. We’ve seen some amazing data ourselves from clients’ Google Analytics accounts showing that Pinterest is a solid web traffic generation source for many different kinds of companies. But there is even more data out there that not only supports that, but…
Read MoreWATCH LISTEN READ I get it, it’s an “extra thing to do,” or it’s “in the way” or you feel like you have to “look good on camera” or you don’t know what to say or you feel silly or don’t know how to hold the phone, or whatever, but the proof is in the…
Read MoreWATCH LISTEN READ Hi WordPress Content Managers! If you’re a small business owner or member of a small marketing team that manages content on a WordPress website, than you’re who I’m referring to when I say “WordPress Content Managers.” Do you know about permalink settings in WordPress? These are the settings that make your URL…
Read MoreWATCH LISTEN READ I’ve blogged so much about Alexa For Business, Alexa Skills and Alexa Flash Briefing Skills lately – including How to Build Your Own Alexa Flash Briefing, that I sometimes forget the simple, simple basics, like helping Small Business Owners and Small Marketing Teams actually set up their Alexa Enabled Amazon Devices in…
Read MoreWATCH LISTEN READ So let’s say your business is running Google Ads (formerly known as Google Adwords) as a layer to your digital marketing strategy. But let’s say you have a product that is a little more niche than most. Let’s say it’s a special lighting product for campers. Bear with me, this applies to…
Read MoreWATCH LISTEN READ Big news for all businesses and personal brands out there hoping to get the elusive blue checkmark on their Instagram profile. The blue check mark signifies “verification” which comes with it a respect level that until recently, only Instagram has been able to dole out to specific profiles. Now, however, any Instagram…
Read MoreWATCH LISTEN READ “Hey Alexa, help my business” isn’t necessarily a phrase you expected to hear when the smart speaker became available on June 23, 2015, and it’s still probably not a phrase many expect to hear into the future, but I do. The same way I’ve stuck with my Amazon Echo device that my…
Read MoreWATCH LISTEN READ Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV? The proof is in the data, Instagram has just launched a new “share preview to feed” feature when uploading IGTV videos longer than one minute. This video not only shows you the…
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