WATCH READ We have had some great questions come in from viewers and readers. One of them that is super relevant to all Small Business Owners and Small Marketing Teams is: I just started my Facebook Business Page – what’s next? Should I start boosting posts or running ads right away? The answer is in…
Read MoreWATCH READ If you’re running Google Ads campaigns targeting either people in a particular geographic area, and/or that speak a particular language, then you may need to use keywords in that language. Google Ads has several different options for how to run ads in various languages. This video explains how to do that in Google…
Read MoreWATCH LISTEN READ This is a great Web Design and Development tip for anyone with a WordPress website who wants to add fonts to their theme. Downloading a Google Font and adding it to your WordPress theme is super easy with a plug-in called Use Any Font. This video shows you exactly how to ensure…
Read MoreWATCH LISTEN READ A while back, I posted a Data Driven Daily Tip on How To Hyperlink Directly To A Timestamp On A YouTube Video. It garnered solid feedback as one of my more “practical” and “useful” tips for anyone, regardless of role, probably because it crosses over outside of business, and into the mainstream…
Read MoreWATCH LISTEN READ Google My Business is a little known platform. Even the most savvy marketers overlook it constantly. It probably gets a bad wrap, as it used to be Google Places and Google Plus, but Google has given it a ton of credence in terms of SEO value for businesses that have verified listings.…
Read MoreWATCH LISTEN READ Back in the day (like 2005-2017), Google Adwords made it pretty hard and confusing to create accounts that allowed agencies or companies to manage multiple Google Adwords Accounts under one “umbrella” or “Master Client Center Account.” In fact, it was so hard to do so, that Google seemingly dumped anyone with a…
Read MoreWATCH LISTEN READ Small Business Owners need to understand the importance of local business listings. In the entire history of the internet, any business has been listed on thousands of directories, whether they want to or not. The reality is that much of that information is inaccurate. From phone numbers to addresses to hours of…
Read MoreListen Read What exactly is the difference between posting on your LinkedIn Company Page and your LinkedIn Personal Profile? Do small business owners need to do both? In this special podcast, I talk about a couple key features that any size business should be aware of from a LinkedIn Content Marketing standpoint. The audio is…
Read MoreWATCH READ Many marketers have complained to me that after setting up their Facebook Business Page through Facebook Business Manager, they can no longer update their page via the Facebook Application on their mobile device. I know why, and this video explains it, and how to fix it. This post also walks you through it.…
Read MoreWATCH READ Building A Solid Organic Content Strategy For Your Business. One of the biggest problems we see in Businesses posting on Facebook, and Small Businesses can be just as guilty as large corporations, is being way too salesy in their content. Don’t just post pictures of your products on Facebook. Don’t just post coupon…
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