WATCH READ How to Add Negative Keywords in Google Ads. Go to Campaigns, then Keywords, Then Negative Keywords. Add any broad match or phrase match terms that you NEVER want your ads to show for when users query those terms. This will prevent your ad from being show for searches where users are likely seeking…
Read MoreWATCH READ IGTV is about to blow up, here’s why. They just launched a feature allowing videos that are longer than one minute in length to be uploaded to IGTV but also TEASED as a real IG post. This means that the first minute of your 1:00+ video on IGTV can show as a regular…
Read MoreWATCH READ I got an awesome question on another video I posted a few months back about the four types of Instagram Ads. A viewer, Sean Hackett – commented here with a great question – “should my mindset be different when running Instagram Ads then when running Facebook Ads. Thanks for reading, watching and listening,…
Read MoreWATCH READ When Blogging and Creating Content, Don’t Overthink It. Stay true to yourself and what you want to be creating content about, even if that is constantly changing or fluid. Just put it out there, period. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO…
Read MoreWATCH LISTEN READ Attention Marketers and Small Business Owners: the data is overwhelming that you should not bombard users with pop-ups that prompt them for their email addresses upon immediately accessing your website. To many it feels intrusive. They’ve visited you, and you’re already asking them for something. Gross. BUT, there is a web design…
Read MoreWATCH LISTEN READ In this episode of the Data Driven Daily Tip, I get super passionate about Marketers and Small Business Owners getting into their Google Analytics accounts and understanding what’s happening with their web data to make data driven decisions. While I’ve put out plenty of content in the last few years about what…
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Read MoreWATCH LISTEN READ Data Drives Design. The Proof Is In The Data. Data Over Opinions. Stop wondering how your business is doing. Google Analytics is powerful stuff. Here’s how I get my Google Analytics, and how you should too. Spend 10-15 minutes (or 30) a month looking at Audience, Acquisition and Behavior reports. Thanks for…
Read MoreWATCH LISTEN READ Have you ever scheduled a post in WordPress that didn’t go live? Maybe you were on vacation and scheduled a blog post, and then when you checked, there was a “Missed Schedule” message next to it? It’s happened to me frequently, but not consistently. Basically, it has happened randomly. And thanks to…
Read MoreWATCH LISTEN READ During one of our weekly Data Driven Q and A sessions with partners and clients, Gaye Lynn Wilson, VP of National Pro Fastpitch, asked a great question – how should our business leverage TikTok to promote an upcoming event? In this case the event she was referencing is the 2019 NPF Draft,…
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