WATCH LISTEN READ Did you know that the data says in order to get conversions on your website, your visitors need to return anywhere from 3-5 times? This means, if you think you’re going to sell people products or services the first time they visit your website, you’re sorely mistaken. As a result, you need…
Read MoreWATCH LISTEN READ Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle. Assuming the product(s) you’re selling is/are good and there’s a market for them, you’ll now need to begin the…
Read MoreWATCH LISTEN READ This video is from the Data Driven Academy – http://datadrivenacademy.org – live access session with myself, Kate Hickey (digital strategist at Data Driven Design) and Kelly Savoca, owner of CottonandMoss.com (and Data Driven Academy Member). In this video, we discuss what a good cost per click on Facebook Ads is. Thanks for…
Read MoreWATCH LISTEN READ Regardless of the size of your organization, WordPress is an amazing Content Management System to fit your needs. Not only is everything possible from a design and functionality standpoint, but hosting is streamlined and secure on several easy to use platforms. Perhaps one critical component that gets overlooked in WordPress is just…
Read MoreWATCH LISTEN READ WordPress Designers and Developers are capable of making almost anything happen from a User Experience Design perspective, but sometimes fancy things cost extra money and time. Fancy things, for example, like having an animated GIF be an alternate rollover image or “hover state” for a regular image. So when you hover your…
Read MoreWATCH LISTEN READ WordPress Content Managers and Marketers and Small Business Owners who use WordPress may need this tip. And even experienced developers and Website Builders should know about it. For any free plug-in downloaded via the WordPress Admin, such WooCommerce, Yoast SEO, My Custom Functions, Header and Footer Scripts Inserter, Use Any Font (all…
Read MoreWATCH LISTEN READ What is “Advanced Floating Content?” Well, it’s the name of an amazing WordPress plug-in, and it’s a great way of describing content that can be added to a WordPress site to either float, animate, or stick in place as a user scrolls your website. It can be used to create any number…
Read MoreWATCH LISTEN READ Data Driven Daily Tip 291. As a marketer, haven’t you ever wanted to make your content more personal to your audience? The data says that the more you can personalize your content and make it relevant to the user reading it, the better you can increase your engagement and conversion rates. As,…
Read MoreWATCH READ If you think a service-based business has no use for an Alexa Skill, you’re crazy. For example, my company, Data Driven Design, builds websites, digital strategies and custom software. We do so always based on data over opinions, thus, when a client launches a new website with us, we want it to be…
Read MoreWATCH READ You may not be there mentally yet, but one day soon you will want to do everything via a smart speaker like Amazon’s Echo or Echo Dot. Less than a year ago, I attended a conference in Manhattan hosted by VaynerMedia called VoiceCon. Since then, I’ve purchased and delivered 50+ Alexa Enabled Devices…
Read More
