WATCH READ Data Driven Daily Tip – November 15, 2017: I like to try to use our own data but I saw something in an article today that I liked. 93% of millennials go to YouTube to learn how to do something. We inform our clients that YouTube is the second largest search engine. How…

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WATCH READ In content creation for business, don’t be afraid to simply be yourself and speak your truth. Even if it has nothing at all to do with your business. If it’s something you personally are interested in, and it’s part of your story, your audience will feel a connection with that and it could…

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READ I’m NOT trying to get political, but I do have a Mt. Rushmore of my own. While the purpose of the Mt. Rushmore memorial is “to communicate the founding, expansion, preservation, and unification of the United States with colossal statues of Washington, Jefferson, Lincoln, and Theodore Roosevelt,” as business people, we all have our…

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WATCH READ It’s amazing to me how many websites we launch and how many businesses either do not own their own domain name, have any idea where their DNS records are hosted or let outside agencies control this information flow. Paul Hickey has created and grown businesses via digital strategy and internet marketing for more…

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WATCH READ In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don’t let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions. Paul Hickey has…

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READ Digital Uncorked. I had no idea I was going to be part of the inaugural Digital Uncorked. The team at VaynerExperience is top notch. While consuming a ton of Gary Vee’s content over the last year – content that has gotten me through 24-hour work days with 30-minute naps on the couch – I’ve…

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WATCH READ So let me tell you about a little experience I had recently. Silly me. A client wanted to get rid of an old domain name as part of a website resign, and simply forward it over to another URL on a different site that they own. The business purpose made sense, they simply…

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WATCH READ Data Driven Daily Tip – September 28, 2017: Believe me, as a Digital Strategist and Web Designer/Developer, I totally know how hard it can be to get sidetracked and make a ton of pit stops on the way to actually building quality work product. Especially digging into Data, it’s so easy to lead…

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WATCH READ Data Driven Daily Tip – September 27, 2017: We often get asked, “why would you use data from a previous website to inform design decisions for a new website?” While business goals change, valuable data from your actual audience can go a long way in future conversion optimization. Check it. User Experience and…

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Listen Watch Read Paul Hickey talks at Red Letter Day 2017 about how to track effectiveness of your digital marketing campaigns by first planning and setting up goals in Google Analytics. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing…

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